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# Anti-Concussion Helmets
The Michael Princip Bulwark Helmet Boasts Safety Technology

By Meghan Young | Published 2011-01-13 | Updated 2011-01-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/michael-princip-bulwark
References: [core77](http://www.core77.com/blog/object_culture/michael_princips_football_helmet_re-design_18292.asp) & [michaelprincip](http://www.michaelprincip.com/Bulwark.html)

Until setting eyes on the Michael Princip Bulwark helmet, I didn’t realize that football helmets needed a redesign. A self-initiated project, Princip's helmet is definitely worth taking a look at.

Inspired by the vintage MacGregor E & H model helmet and modern rugby helmets, the Michael Princip Bulwark helmet utilizes the best in [anti-concussion helmet technology](https://www.trendhunter.com/trends/lumos-nyxel). Of course, as an independent entrepreneur, he won’t be able to compete with established companies. Instead, Princip hopes to sell or lease the Bulwark concept.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 72% | Activity: 71% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Anti-concussion Helmet Technology:** The development of advanced technologies to reduce or prevent concussions in helmets presents opportunities for disruptive innovation in the sports safety industry.
- **Redesigning Sports Equipment:** The need for redesigning and improving safety features in sports equipment like helmets opens up possibilities for disruptive innovation in the sports equipment manufacturing sector.
- **Independent Entrepreneurs in Sports Safety:** As independent entrepreneurs like Michael Princip enter the sports safety market with innovative helmet designs, there are opportunities for disruptive innovation in the marketplace.

### Sectors Adopting This

- **Sports Safety:** In the sports safety industry, the focus on improving and implementing anti-concussion technologies in helmets offers potential for disruptive innovation.
- **Sports Equipment Manufacturing:** In the sports equipment manufacturing industry, the need to redesign and enhance safety features in helmets provides opportunities for disruptive innovation.
- **Entrepreneurship in Sports Safety:** The emergence of independent entrepreneurs in the sports safety sector, like Michael Princip, creates a space for disruptive innovation in the market.

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