# Olympic Athlete Couture Campaigns Michael Phelps for Louis Vuitton is an Unlikely Combination By Sarah Robson | Published 2012-08-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/michael-phelps-for-louis-vuitton References: [globalgrind](http://globalgrind.com/style/michael-phelps-louis-vuittons-ad-speedo-tub-photos?gpage=0) & [designscene.net](http://www.designscene.net/2012/08/michael-phelps-louis-vuitton.html) Michael Phelps for [Louis Vuitton](https://www.trendhunter.com/trends/new-travel-campaign) shows the transition of an Olympic athlete to a couture fashion model. The famous photographer Annie Leibovitz has mixed Michael's swimming career with high fashion to create a unique luggage campaign for the upcoming Louis Vuitton line. Michael has been captured taking a bath for Louis Vuitton in a white immaculate bathtub with swimming goggles upon his head. This campaign shows the versatility of the [Louis Vuitton duffel bag](https://www.trendhunter.com/trends/monogram-sports-collection) since it has been placed beside him in the bathtub, and with him while he is dressed up in a suit. This 27-year-old Olympian superstar is not taking any time off since the London Olympics wrapped up. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 63% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Athlete-brand Collaborations:** The collaboration between Michael Phelps and Louis Vuitton highlights the trend of athletes partnering with fashion brands for unique campaigns. - **Celebrity-photographer Collaborations:** The collaboration between Michael Phelps and Annie Leibovitz demonstrates the trend of celebrities teaming up with renowned photographers for creative and unconventional photo shoots. - **Fashion Campaign Innovations:** The Michael Phelps for Louis Vuitton campaign showcases the trend of fashion brands experimenting with unconventional settings and concepts to capture consumer attention. ### Who This Affects Most - **Athletic Apparel:** The collaboration between Michael Phelps and Louis Vuitton presents an opportunity for athletic apparel brands to partner with luxury fashion brands and create unique marketing campaigns. - **Fashion Photography:** The collaboration between Michael Phelps and Annie Leibovitz highlights the potential for fashion photographers to collaborate with athletes and create visually striking campaigns. - **Luxury Fashion:** The Michael Phelps for Louis Vuitton campaign suggests a disruptive innovation opportunity for luxury fashion brands to appeal to a wider audience by partnering with high-profile athletes for their marketing initiatives. ## Related on Trend Hunter - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Sports Medal-Protecting Opulent Trunks](https://www.trendhunter.com/trends/medals-trunks.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Sailing Race-Inspired Fashion Capsules](https://www.trendhunter.com/trends/americas-cup-barcelona.md) - [Unique Leather Accessory Designs](https://www.trendhunter.com/trends/monogram-sports-collection.md) - [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md)