# Digital Tattoo Covers Michael Phelps in ESPN Magazine By Ayman | Published 2008-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/michael-phelps-espn-magazine-cover-photos References: [dailycontributor](http://dailycontributor.com/200812112153/michael-phelps-is-the-cover-guy-of-espn-mag/) Michael Phelps, the undisputed number 1 athlete of 2008, graces the cover of the new [ESPN](https://www.trendhunter.com/trends/the-espn-chirpline) Magazine with a pretty cool digitally manipulated photo that gave the Olympic champion a whole lotta ink. The new issue of ESPN Magazine features the ESPN 100 annual list of biggest achievements, letdowns and sports controversies of the year. Here at Trend Hunter we’ve been seeing an increased use of [digital ink in advertising](https://www.trendhunter.com/trends/las-vegas-giveaway). [Philips](https://www.trendhunter.com/trends/philips-skylight) also has been working on advanced emotion-sensitive electronic tattoos with their SKIN Project. Check these innovations out below. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Increased Use of Digital Ink in Advertising:** Opportunity to utilize digital ink in advertising campaigns to capture attention and engage with consumers. - **Advanced Emotion-sensitive Electronic Tattoos:** Potential for developing emotion-sensing tattoos that could enhance personal expression and communication. - **Annual Lists of Achievements, Letdowns, and Controversies:** Opportunity to create annual lists within various industries highlighting the biggest achievements, letdowns, and controversies. ### Sectors Adopting This - **Advertising:** Potential for integrating digital ink into advertising strategies and campaigns. - **Technology:** Opportunity for the technology industry to further develop emotion-sensitive electronic tattoos. - **Media and Publishing:** Potential to create annual lists and rankings to engage audiences and generate discussion. ## Related on Trend Hunter - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [AI-Powered Tattoo Printers](https://www.trendhunter.com/trends/imprintu.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Progressive Rewritable Tattoos](https://www.trendhunter.com/trends/magic-ink.md) - [Sports-Inspired Digital Docuseries](https://www.trendhunter.com/trends/digital-docuseries.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Interactive Tattoo Apps](https://www.trendhunter.com/trends/inkstory.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md)