# Up-Cycled Skate Shops Michael Neumann Architecture Choose Salvage to Create an Authentic Store By Christina Butty | Published 2009-08-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/michael-neumann-architecture References: [dezeen](http://www.dezeen.com/2009/08/03/225-forest-avenue-by-michael-neumann-architecture/#more-35902) & [mnarch](http://www.mnarch.com/) When tasked with designing the interior of a Laguna Beach [skate shop](https://www.trendhunter.com/trends/aan-architects), New York firm Michael Neumann Architecture created a sleek space using salvage. The store itself is located in an old warehouse, and Michael Neumann Architecture strove to design a space authentic to the surfing, skateboarding, art and music clientele that the shop would be servicing. Appropriately, Michael Neumann Architecture chose [found materials and furniture](https://www.trendhunter.com/trends/onyx-aether) to create an optimal space. **Implications** - Eco-conscious consumers are constantly striving to adopt green habits into their lifestyles, and reduce their carbon footprints. These consumers recognize that sustainable structures, or those made from [recycled materials](https://www.trendhunter.com/trends/upcycled-sauna) are very beneficial to the planet; they also reflect positively on the company, making them appear socially responsible to their customers. Companies can appeal to green demographics by obtaining storefronts and offices that are environmentally friendly. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Store Design:** By using salvaged materials and furniture, companies can create authentic and sustainable store interiors that resonate with eco-conscious consumers. - **Green Consumer Habits:** There is an increasing demand for products and services from companies that prioritize sustainability, motivating businesses to adopt environmentally friendly practices. - **Socially Responsible Branding:** Obtaining storefronts and offices that are environmentally friendly can enhance a company's reputation as socially responsible and attract green demographics. ### Where This Applies - **Retail:** Retailers can leverage eco-friendly store design to create unique shopping experiences that align with the values of eco-conscious consumers. - **Architecture and Design:** The architecture and design industry can explore using salvaged materials and sustainable practices to create innovative and environmentally friendly spaces. - **Corporate Sustainability:** Companies across various industries can incorporate environmentally friendly practices into their physical locations, reinforcing their commitment to corporate sustainability. ## Related on Trend Hunter - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md) - [Marine Waste Display Fixtures](https://www.trendhunter.com/trends/display-fixture.md) - [Adaptive Workspace Designs](https://www.trendhunter.com/trends/salt-hq.md) - [Repurposed Textile Factory Stores](https://www.trendhunter.com/trends/freitag-1.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Nature-Inspired Rooftop Skateparks](https://www.trendhunter.com/trends/qingdao-mixc-rooftop-skatepark.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Skateboarding-Inspired Wood Lamps](https://www.trendhunter.com/trends/blue-green-works.md)