# Fishy Fashion Lookbooks The Michael Mrzyglod Debut Collection is Wonderfully Bold and Artistic By Amy Wallace | Published 2013-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michael-mrzyglod-chinsuru-lookbook References: [inspirationist.ro](http://inspirationist.ro/chin-suru-collection-by-michal-mrzyglod/) & [chasseurmagazine](http://chasseurmagazine.com/2013/07/26/michal-mrzyglod-2013-chin-suru-collection/) Young designer Michael Mrzyglod introduces a colourful lookbook for his debut collection entitled Chin-suru. In modern Japanese slang, “chin-suru” is a verb meaning “warming up food in a microwave,” or quite simply, “microwave.” For the designer, it stands as a metaphor for cultural and social changes that have taken place in Japanese society over the last century, resulting from the Meiji reformation. Featuring bold styles and wild colors, the eye-catching lookbook showcases a [modern new collection of menswear](https://www.trendhunter.com/trends/kody-phillips). The muse of the collection, the Khoi fish, lends its hues to the collection’s pieces. The fish’s influence is further evident in the collection’s [graphic prints, flowing fabrics](https://www.trendhunter.com/trends/shapes-we-take) and the hooded headpiece. This lookbook is truly a piece of performance art. Mrzyglod is currently studying at the [London College of Fashion](https://www.trendhunter.com/trends/Este-Lauder-Companies-Announced). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Bold Menswear Collection:** Disruptive innovation opportunity: Develop new ways to incorporate vibrant colors and unique prints into menswear designs. - **Artistic Lookbooks:** Disruptive innovation opportunity: Create visually captivating lookbooks that merge fashion with performance art for a memorable brand experience. - **Cultural Metaphor in Fashion:** Disruptive innovation opportunity: Explore the use of cultural symbols and metaphors to create meaningful narratives in fashion collections. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Embrace unconventional materials and techniques to push the boundaries of fashion design. - **Fashion Publishing:** Disruptive innovation opportunity: Experiment with interactive and immersive digital platforms for publishing lookbooks and other fashion content. - **Fashion Education:** Disruptive innovation opportunity: Introduce interdisciplinary approaches to fashion education that merge art, culture, and societal influences. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md)