# Michael Losier, Coach & Author of "The Law of Connection" (INTERVIEW) By Tisah Tucknott | Published 2009-07-16 | Updated 2009-08-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/michael-losier-interview References: [michaellosier](http://www.michaellosier.com/) Michael Losier has inspired many with his [quotes and speeches](https://www.trendhunter.com/trends/quotes-inspire-reflect), and has become known as the “How-to Guy.” As the author of the best selling book “The Law of Attraction,” Michael Losier has transfixed his followers and has become a prominent teacher in this field. After endless seminars and classes on teaching the basics behind the Law of Attraction, Michael Losier has released another book called “The Law of Connection.” **10 Questions With Michael Losier** **1. How did you get involved in writing and what motivates you to continue?** I call myself a trainer who wrote a good easy-to-follow book. Both my books, “Law of Attraction” and “Law of Connection,” were initially seminars that I conducted hundreds of times. So the book is laid out like a teacher’s manual, which makes it an ideal how-to book. **2. How significant are the topics of cool hunting and trend spotting in the world of writing?** Well, there is a [growing] trend in the last 10 years on [self-help and personal growth books](https://www.trendhunter.com/trends/motivation-scientist). 10 years ago, in most cases, you would have to go to a metaphysical store to buy a self-help or personal growth book. Now, you can by both of my books at [Costco](https://www.trendhunter.com/trends/Verified-creator-commerce) or a drugstore. **3. How do you define a trend?** A trend to me is something that has captured the interest in some that has caught on with others. **4. How do you define cool?** If it makes sense and helps make things easy to understand or to use, it’s cool. **5. Do you need a culture of innovation to create something that is cool?** Innovation is a form of creativity. I think a problem solver, a person who likes to improve things and someone who is creative, can all come up with something that is cool. **6. What is the best way to create an infectious idea, product or service?** Make sure your idea appeals to a mass market. **7. What is the key to innovation?** I think innovation comes from problems that need to be solved or opportunities that need to be given. **8. What are the most important trends you see in the writing industry?** Self-help, how-to books that make people think, practice and explore. Both my books have tools, exercises and most importantly get people to my website to access the worksheets etc. from the books. **9. Professionally, what do you want to be doing or studying in 10 years?** Travelling to a foreign country and giving a large seminar of 3,000+; staying in that country for 4 days on vacation, then coming home to Victoria to live for 3 weeks, then off to another country again, having fun. **10. What are your most important hobbies?** Hiking and gardening. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 15% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Interviews](https://www.trendhunter.com/interviews) ## Key Themes ### What's Driving This Trend - **Self-help and Personal Growth Books:** There is a growing trend in the last 10 years on self-help and personal growth books, providing opportunities for disruptive innovation in content creation, delivery platforms, and personalized learning experiences. - **Innovation-driven Problem Solving:** Innovation comes from problems that need to be solved or opportunities that need to be given, creating space for disruptive innovation in areas such as technology, healthcare, and sustainability. - **How-to Books with Interactive Elements:** The writing industry is seeing important trends in how-to books that offer tools, exercises, and interactive elements, opening up disruptive innovation opportunities in e-learning platforms, augmented reality guides, and gamified learning experiences. ### Who This Affects Most - **Publishing Industry:** The publishing industry can leverage the trend of self-help and personal growth books by exploring innovative publishing models, digital platforms, and targeted marketing strategies to reach a wider audience and create personalized reader experiences. - **Technology Industry:** The technology industry can contribute to innovation-driven problem solving by developing new technologies, solutions, and services that address pressing issues in sectors such as healthcare, education, energy, and sustainability. - **E-learning Industry:** The e-learning industry can take advantage of the trend in how-to books with interactive elements by creating engaging and immersive e-learning platforms, virtual reality training programs, and customized learning experiences tailored to individual needs. ## Related on Trend Hunter - [Digital Life Path Coaches](https://www.trendhunter.com/trends/my-life-quest.md) - [Loneliness-Coping Workshops](https://www.trendhunter.com/trends/dr-anna-mclaughlin.md) - [Rapper-Backed Happiness Journals](https://www.trendhunter.com/trends/the-3x-happier-journal.md) - [Connection-Building Prompt Apps](https://www.trendhunter.com/trends/quiver.md) - [Daily Inspirational Quotes](https://www.trendhunter.com/trends/models-of-life.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Professional Networking Matches](https://www.trendhunter.com/trends/osmos.md) - [Practical Professional Advice Apps](https://www.trendhunter.com/trends/mana-app.md) - [Curated Conversation Starters](https://www.trendhunter.com/trends/talksmi.md)