# Macho Muscle Cars Michael Leonhard Creates the Manly Plymouth Road Runner By Tisah Tucknott | Published 2009-07-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/michael-leonhard-plymouth-road-runner References: [swipelife](http://swipelife.com/2009/07/02/plymouth-road-runner-concept/#more-16832) & [carbodydesign](http://www.carbodydesign.com/gallery/2009/06/24-plymouth-road-runner-concept/) The [Plymouth Roadrunner Concept](https://www.trendhunter.com/trends/dodge-charger-super-bee) is an American styled muscle car with plenty of curves to show off. The designer, Michael Leonhard, created the concept by taking ideas from the original 1971 and 1972 'Runner. This muscle car has 22-inch wheels in the rear, a nice diffuser and dual exhaust. Although the Plymouth Roadrunner Concept looks similar to the [Dodge](https://www.trendhunter.com/trends/charger-daytona-srt) Challenger, it still looks like a macho muscle car! **Implications** - Many consumers in society today prefer to invest their time and money in products that embody their personality and individual preferences. Such consumers are more likely to be drawn to products that represent their unique individuality. Businesses will benefit by incorporating popular qualities and characteristics to which consumers can easily relate in their products, services and concepts. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Personalized Muscle Cars:** Consumers prefer products that embody their personality and individual preferences, creating opportunities for businesses to offer personalized muscle cars. - **Modern Muscle Cars:** Designers are creating modern muscle cars with the classic look and feel of the original models, offering opportunities for innovation in the automotive industry. - **Eco-friendly Muscle Cars:** There is potential for innovation in creating eco-friendly muscle cars that still maintain the power and design of traditional muscle cars. ### Where This Applies - **Automotive Industry:** The automotive industry can leverage the trends of personalized, modern, and eco-friendly muscle cars to reach a wider demographic. - **Marketing and Advertising Industry:** Marketing and advertising agencies can partner with automotive companies to promote personalized, modern, and eco-friendly muscle cars to potential customers. - **Tourism Industry:** The tourism industry can offer muscle car rental services that cater to consumers interested in experiencing personalized, modern, and eco-friendly muscle cars. ## Related on Trend Hunter - [Inaugural Electric Muscle Cars](https://www.trendhunter.com/trends/charger-daytona-srt.md) - [Contemporary Restomod Concept Cars](https://www.trendhunter.com/trends/hyundai-pony-coupe-concept.md) - [Muscular Gilded SUV Concepts](https://www.trendhunter.com/trends/lamborghini-aurochs.md) - [Hyper-Rugged SUV Concepts](https://www.trendhunter.com/trends/range-rover-prerunner-concept.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Retro Off-Road Electric Vehicles](https://www.trendhunter.com/trends/delorean-concept.md) - [Custom-Built 1970s Autos](https://www.trendhunter.com/trends/1970-plymouth-cuda.md) - [Premium Adventurous Racecar Concepts](https://www.trendhunter.com/trends/mc20-dakar-edition.md) - [Nostalgic Muscle Cars](https://www.trendhunter.com/trends/ac-cobra-gtg.md)