# Spooky Couture Michael Lau Freaks Out Fashionistas at His Latest Show By Christina Butty | Published 2009-07-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/michael-lau References: [blog.mtviggy](http://blog.mtviggy.com/2009/07/08/fashion-focus-hong-kong-fashion-week-spring-2010/) Credit must be given to Hong Kong designer Michael Lau for scaring the fashion glitterati. His show was kind if terrifying to say the least. I imagine that many people will see this show as fashion rubbish, but no doubt Michael Lau will receive a tonne (more) media exposure articles related to this macabre show. **Implications** - Appealing to those who are in for a thrill, designers are getting creative with their designs and [runway shows](https://www.trendhunter.com/trends/chanel-spring-summer-2026). Changing up the [classic makeup looks](https://www.trendhunter.com/trends/la-famiglia-collection) and [chic runway ensembles](https://www.trendhunter.com/trends/khaotique-noir), designers aim to catch the attention of the audience and ensure that their fashion pieces leave a lasting impression. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 44% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Creative Runway Shows:** Designers are getting creative with their runway shows, using unconventional themes and designs to catch the attention of the audience. - **Macabre Fashion:** Designers like Michael Lau are embracing macabre themes in their fashion collections, appealing to those who enjoy a thrilling and edgy aesthetic. - **Unconventional Makeup Looks:** Designers are experimenting with unconventional makeup looks on the runway, bringing a fresh and unique element to their fashion presentations. ### Industries Being Reshaped - **Fashion Design:** Fashion designers can explore the creative possibilities of using unconventional themes and designs in their collections and runway shows, creating unique and attention-grabbing fashion pieces. - **Beauty:** The beauty industry can capitalize on the trend of unconventional makeup looks by developing new products and techniques that cater to fashion-forward individuals seeking unique and edgy makeup styles. - **Event Planning:** Event planners can tap into the trend of creative runway shows and macabre fashion by creating immersive and experiential fashion events that engage and thrill attendees. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md)