# Designer Dock Campaigns The Latest Michael Kors Spring/Summer Advertisements Feature Boat Scenes By Jordy E | Published 2014-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michael-kors-springsummer References: [thefashionography](http://thefashionography.com/karmen-pedaru-mario-testino-michael-kors-ss-2015/) & [michaelkors](http://www.michaelkors.com) The [Michael Kors Spring/Summer 2015 campaign](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club) displays its current collection via a shipwrecked Karmen Pedaru. In the series produced by photographer Mario Testino, Pedaru posed while on a boat, making it appear as if she was preparing for a chic trip abroad. Displayed in the image taken by Testino is a [pale nautical scene](https://www.trendhunter.com/trends/set-sail). Cream lighting obscured Pedaru who posed in an [elongated floral dress](https://www.trendhunter.com/trends/marie-oliver) patterned with bright pink flowers and green leaves, additions that are certainly well-suited to warmer temperatures. A drooping neck line makes this Michael Kors piece all the more daring. Pedaru sported the accent with determination, standing which much intensity in front of the ropes and a sailing crew. Evidently, confidence is at the heart of this collection. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nautical Fashion:** There is a growing trend towards nautical-themed fashion campaigns, giving an opportunity for innovative designers to create new and exciting collections. - **Boat-based Advertising:** The use of boats as a backdrop for fashion ads is becoming increasingly popular, creating an opportunity for marketers to explore creative ways to showcase their products. - **Nautical Imagery:** Nautical imagery is becoming a popular motif in the fashion industry, creating room for innovative use in ad campaigns and branding. ### Where This Applies - **Fashion:** The fashion industry can leverage nautical themed trends to create new collections and marketing campaigns. - **Advertising:** The use of boats in advertising provides new and exciting opportunities for creative marketers to showcase their products. - **Photography:** Nautical themes in fashion campaigns provide new creative directions for photographers, presenting visually stunning opportunities for them to capture the essence of a collection. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Ultra Luxury Hotel Packages](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)