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# Glaring Fashion Ads
You'll Need Shades to See the Michael Kors Spring/Summer 2010 Ads

By Venessa Fisher | Published 2010-01-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/michael-kors-spring-summer-2010
References: [fashionising](http://www.fashionising.com/pictures/s--Michael-Kors-Spring-Summer-2010-Ad-Campaign-4965-1.html) & [michaelkors](http://www.michaelkors.com/)

The new [Michael Kors](https://www.trendhunter.com/trends/giant-hamilton-handbag) Spring/Summer 2010 ad campaign is all about white hot fabulosity. The famed designer combines [bright white hues](https://www.trendhunter.com/trends/vowels-1) with soft greys and purples for stunning street style.

Kors' collection also includes [eye-popping reading glasses](https://www.trendhunter.com/trends/no-rules-club) and watches for him and her. Oh, and that hot white, cut-out onesie and spike heels ensemble? I, too, thought of wearing that to lunch yesterday. This man knows what’s going on! Check out the ads for the Michael Kors Spring/Summer 2010 collection above.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 81% | Activity: 61% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Bright White Fashion:** Opportunity for fashion brands to incorporate bright white hues into their designs for a striking visual impact.
- **Street Style:** Emerging trend of incorporating street style elements into high-end fashion campaigns, appealing to a younger demographic.
- **Statement Accessories:** Demand for eye-catching accessories like reading glasses and watches, presenting an opportunity for accessory brands to create unique and fashionable designs.

### Sectors Adopting This

- **Fashion:** Fashion industry can leverage the use of bright white hues and street style to create captivating collections and campaigns.
- **Eyewear:** Eyewear industry can capitalize on the demand for eye-popping reading glasses by offering stylish and trendy designs.
- **Watch:** Opportunity for watch industry to create fashionable timepieces that complement the overall look and style of the consumer.

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