# Crisp Vibrant Fashion Ads The Michael Kors Spring 2013 Campaign Stars Karmen Pedaru By Meghan Young | Published 2013-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michael-kors-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/karmen-pedaru-is-california-glam-for-michael-kors-spring-2013-campaign-by-mario-testino/) & [michaelkors](http://www.michaelkors.com/) [Crisp](https://www.trendhunter.com/trends/crisp-w6) and vibrant, the [Michael Kors](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club) Spring 2013 ad campaign almost feels as though it is going to jump right off of the page. The saturated colors give it a sense of life that really captures the essence of the upcoming season. Everything also feels brighter and fresher in spring and the print ads capture that beautifully. Lensed by renowned photographer Martin Testino, who has been shooting the label's campaigns for 10 years now, the Michael Kors Spring 2013 ad campaign was inspired by the glam style of California. Designer Michael Kors remarks, "We wanted the campaign to highlight the crisp, graphic feel of the Spring collection in bold California colors." Models Karmen Pedaru and Simon Nessman play the handsome couple going on a luxurious trip. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Crisp-ads:** Utilizing high saturation and bold colors to make advertisements stand out and capture the essence of the season. - **Glam-california:** Drawing inspiration from Californian glamour to create fashion designs and campaigns. - **Renowned-photography:** Using the talent of experienced photographers to capture the essence of a brand's products or collection. ### Who This Affects Most - **Fashion:** Leveraging bold colors and the essence of a season to create fashion collections and advertising campaigns. - **Photography:** Providing opportunities for experienced photographers to showcase their talents and capture the essence of a brand's products or services. - **Advertising and Branding:** Utilizing high saturation and bold colors to make advertisements stand out, and draw inspiration from different areas to create unique campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md)