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# "Naturaluxe" Fashion
The Michael Kors Spring 2011 is for the Urban Beach Bunny

By Meghan Young | Published 2010-09-18 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/michael-kors-spring-2011
References: [fabsugar](http://www.fabsugar.com/Spring-2011-New-York-Fashion-Week-Michael-Kors-11006702) & [michaelkors](http://www.michaelkors.com)

The [Michael Kors](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club) Spring 2011 collection features a 'naturaluxe' style, as described by the famous designer himself. What does that mean, you ask? Well, Fab Sugar sums it up succinctly as a "hybrid between urban fashionista and beach bunny."

With bright colors and slouchy fits fashioned out of [luxe materials such as cashmere](https://www.trendhunter.com/trends/kerisma-knits), the Michael Kors Spring 2011 collection is just that. It's not all work and no fun with this line, that's for sure.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 87% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Bright Colors:** Disruptive innovation opportunity: Developing sustainable and eco-friendly dyes and pigments for the fashion industry.
- **Slouchy Fits:** Disruptive innovation opportunity: Creating new manufacturing techniques to produce comfortable and wrinkle-resistant clothing.
- **Luxe Materials:** Disruptive innovation opportunity: Exploring alternative and cruelty-free materials to replace traditional luxury fabrics.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Integrating technology and fashion to create smart and interactive clothing.
- **Textiles:** Disruptive innovation opportunity: Developing sustainable and biodegradable fabrics for the fashion industry.
- **Chemicals:** Disruptive innovation opportunity: Researching and developing new chemical compounds for textile production with reduced environmental impact.

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