# Stylish Designer Smartwatches The Michael Kors Runway Wear OS Smartwatch is Chic and Durable By Michael Hemsworth | Published 2018-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michael-kors-runway-wear-os-smartwatch References: [geeky-gadgets](https://www.geeky-gadgets.com/new-michael-kors-runway-wear-os-smartwatch-13-08-2018/) & [michaelkors](https://www.michaelkors.co.uk/watches/michael-kors-access/smartwatches/_/N-u09i7f) The [Michael Kors](https://www.trendhunter.com/trends/michael-malul-jet-black) Runway Wear OS Smartwatch has been unveiled by the fashion brand as a new device that looks to enable fashion-forward consumers with a way to enjoy the latest wearable technology. The smartwatch features a circular display that clearly lays out all of the pertinent data that the device keeps track of including your steps, heart rate, time and date. The device is equipped with the [Snapdragon](https://www.trendhunter.com/trends/google-pixel-watch-5) Wear 2100 processor and is integrated with NFC technology for making Google Pay purchases as well as GPS for navigation and much more. The Michael Kors Runway Wear OS Smartwatch is suitable for use when swimming and comes in a variety of stylish varieties to suit different fashion preferences perfectly. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Fashionable Smartwatches:** Fashion brands can leverage wearable technology to create chic and stylish smartwatches that appeal to fashion-forward consumers. - **Integrated NFC Technology in Wearable Devices:** The integration of NFC technology in smartwatches could allow for seamless payments and access to public transportation systems. - **Water-resistant Smartwatches:** The development of water-resistant technology in smartwatches provides opportunities for outdoor and athletic activities that require the tracking of water activities. ### Who This Affects Most - **Fashion Design and Technology:** Fashion Designers can collaborate with technology companies to create stylish and functional wearable technology. - **Mobile Payment Systems:** Mobile payment companies can partner with wearable technology companies to develop devices that seamlessly integrate mobile payment systems into wearable devices. - **Sports Technology:** Sports technology companies can develop specialized water-resistant smartwatches that athletes can use for tracking their data during water-related activities. ## Related on Trend Hunter - [Opulent Workout-Tracking Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-2-pro.md) - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md) - [Powerful Customization-Focused Smartwatches](https://www.trendhunter.com/trends/skagen-falster-6.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [Streamlined Interface Smartwatches](https://www.trendhunter.com/trends/moto-watch-100.md) - [Chic Sporty Aluminum Smartwatches](https://www.trendhunter.com/trends/moto-watch-fit.md) - [Chic Cushion-Shaped Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch.md) - [Metallic Designer Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-s2.md)