# Winter Floral Collections The Michael Kors Pre Fall 2013 Line Drags Florals into Cold Weather By Erin Fox | Published 2012-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/michael-kors-pre-fall-2013 References: [style](http://www.style.com/fashionshows/review/2013PF-MKORS) & [michaelkors](http://www.michaelkors.com/) The Michael Kors Pre Fall 2013 collection looks as if it were dragging florals from spring to fall. The idea of transitioning the traditional spring floral print is often unheard of, however Michael Kors does a wonderful job by using darker hues and harsher palettes to capture a seasonal change in the clothing. By using thick silks, dark hued colors and widened ranged flowers, the Pre Fall 2013 collection captures a certain fall cheer. The changing patterns in the Michael Kors Pre Fall 2013 line keep things interesting for the American-based brand. The line continues to focus on the the glamorized version of the all-American women. The assortment of shades with pops of color make this collection yearn for the summer months. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Fall Florals:** Incorporating floral designs into fall clothing collections using darker hues and wider ranges of flowers. - **Seasonal Transitions:** Transitioning traditional spring designs into fall collections using heavier materials and darker colors. - **Color Pops:** Adding pops of color to fall collections to bring a bright and cheerful vibe. ### Who This Affects Most - **Fashion and Apparel:** Opportunity for fashion designers to incorporate seasonal transitions into their clothing collections. - **Home Decor:** Opportunity for home decor designers to bring fall florals and pops of color into their designs. - **Floral Industry:** Opportunity for florists to expand their offerings to include autumn-inspired floral arrangements and decorations. ## Related on Trend Hunter - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)