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# Minimalist Movable Athlete Figures
Eric So Has Created a Limited-Edition Michael Jordan Figure

By Daniel Johnson | Published 2019-08-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/michael-jordan-figure
References: [hypebeast](https://hypebeast.com/2019/8/michael-jordan-limited-edition-figure-eric-so-woaw-store) & [woawstore](https://woawstore.com/collections/latest/products/michaeljordan16scalelimitededitionfigurebyericsopre-order)

An artist and toy designer, Eric So, has created a new Michael Jordan figure. The figure of the basketball icon is currently sold out on the Woaw Store. However, a wider release is expected to take place in August at certain locations. So's creation is a limited edition model and will have only 1000 makes. Each one of the figures will have a $306 price point.

The Michael Jordan figure follows the artist's history of minimalist designs. The figure depicts Michael Jordan in a [Chicago Bulls](https://www.trendhunter.com/trends/lucky-shorts) away uniform, as well as a pair of [Air Jordan](https://www.trendhunter.com/trends/lego-air-jordan-11) 1 shoes. The Jordan figure is also wearing black elbow bands, as well as red knee pads, white socks and is carrying [Spalding](https://www.trendhunter.com/trends/spalding-x-stranger-things) basketball that is connected with a magnet. The ball is in a 1:6 scale to the figure. Eric So's figure can also be moved and bent into different positions.

Image Credit: WOAW STORE

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 19% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Design:** Disruptive innovation opportunity: Explore minimalist design principles and create products with clean, simple aesthetics.
- **Limited-edition Collectibles:** Disruptive innovation opportunity: Tap into the market demand for exclusive, limited-edition collectible items that create a sense of exclusivity and scarcity.
- **Articulated Figures:** Disruptive innovation opportunity: Develop highly posable and customizable figures that offer unique interactive experiences for collectors and fans.

### Sectors Adopting This

- **Toy Manufacturing:** Disruptive innovation opportunity: Integrate technology, such as magnets and bendable materials, into toy manufacturing processes to create more interactive and versatile products.
- **Sports Merchandising:** Disruptive innovation opportunity: Collaborate with influential athletes and artists to create unique and exclusive sports-related merchandise that resonates with fans.
- **Limited-edition Collectibles Market:** Disruptive innovation opportunity: Utilize scarcity, exclusivity, and high-quality craftsmanship to create a thriving market for limited-edition collectibles.

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