# MTV Classic Kicks SBTG Varsity Bones Releases Michael Jackson 'Thriller' Shoes By Brian G Randles | Published 2009-09-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michael-jackson-thriller-shoes References: [highsnobiety](http://www.highsnobiety.com/news/2009/09/27/sbtg-varsity-bones-brmc-dunk-hi-thriller-blazer/) & [royalefam](http://www.royalefam.com/index.stellar) Michael Jackson has been the inspiration for many products since his passing this year. [SBTG](https://www.trendhunter.com/trends/asics-gelkayano-14) has jumped on the marketing bandwagon and have released Michael Jackson 'Thriller' shoes inspired by his famous red leather jacket from the 'Thriller' video. The King of Pop Kicks feature a red leather jacket reminiscent of his video, studded collars and black satin. The Michael Jackson 'Thriller' shoes will be available on October 5, 2009. **Implications** - In death, celebrities, especially those who achieved icon status in life, inspire an endless array of consumer goods across a variety of industries. From fashion and accessories to home decor, posters, music, television and movies, companies see the loss of these icons as an opportunity to capitalize on the empire they built while they were alive. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Consumer Goods:** The death of iconic celebrities creates opportunities for companies to create consumer goods inspired by their legacy. - **Icon-inspired Fashion and Accessories:** Companies can capitalize on the influence of deceased icons by releasing fashion and accessories inspired by their iconic style. - **Posthumous Marketing Opportunities:** The passing of celebrities opens up marketing opportunities for companies to memorialize them through various consumer products. ### Where This Applies - **Fashion:** Fashion brands can create merchandise inspired by deceased icons, capitalizing on their influence and appeal. - **Entertainment:** Entertainment industry companies can develop products based on deceased celebrities, leveraging their cultural significance and fan base. - **Merchandising:** Merchandising companies can seize opportunities to create and sell consumer goods that pay tribute to deceased icons. ## Related on Trend Hunter - [Actor-Honoring Boot Styles](https://www.trendhunter.com/trends/red-wing-x-steve-mcqueen-classic-moc.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [Horror-Creature-Inspired Footwear Capsules](https://www.trendhunter.com/trends/universal-monsters-collection.md) - [Rock Legend Footwear Ranges](https://www.trendhunter.com/trends/lugz-x-ozzy-osbourne.md) - [80s Metal-Band-Inspired Boots](https://www.trendhunter.com/trends/dr-martens-x-metallica.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md)