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# Moonwalking Birds
TeeFury Pays Tribute to Michael Jackson

By Rose Nazarali | Published 2009-06-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/michael-jackson-teefury
References: [teefury](http://www.teefury.com/)

The well-known [t-shirt company](https://www.trendhunter.com/trends/capsule-tee) TeeFury has designed this 'In Memory:' tee to commemorate the life of Michael Jackson.

'In Memory:' features a picture of their bird logo doing the moonwalk and wearing a [Michael Jackson-inspired fedora](https://www.trendhunter.com/trends/gap-1).

If you want to show off your love for Michael Jackson, the King of Pop, you'd better hurry because these tees will only be available until midnight ([Eastern Standard Time](https://www.trendhunter.com/trends/eastern-design)).

**Implications** - Michael Jackson was a public figure that many consumers could empathize with due to his hugely popular body of work. Corporations looking to captivate audiences in a similar manner can utilize figureheads or mascots as representations of the company and work on campaigns to ensure the popularity of that figurehead.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 44% | Activity: 57% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Pop Culture Commemoration:** Companies can utilize public figures and popular entertainment to create commemorative products to captivate audiences.
- **Brand Mascot Utilization:** Brands can use mascots and figureheads to represent their company and capture audience attention.
- **Limited Edition Products:** Offering limited edition products can create a sense of urgency and exclusivity for consumers.

### Sectors Adopting This

- **Fashion:** Similar to TeeFury, fashion companies can create commemorative items featuring mascots and figureheads of popular culture icons.
- **Entertainment:** Entertainment companies can utilize beloved characters and figures to create commemorative merchandise and capitalize on their popularity.
- **Gifts and Collectibles:** Companies that specialize in collectibles can appeal to consumers' desire for limited edition and exclusive items by offering commemorative products based on popular culture icons.

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