# Sparkly Tribute Commercials Michael Jackson MTV Ad is a Humorous Teaser By Robyn Currie | Published 2009-09-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/michael-jackson-mtv-ad References: [notcot.org](http://www.notcot.org/post/24798/) & [joyhog](http://joyhog.com/2009/09/10/its-raining-michael-jackson-gloves-vma-promo/) Michael Jackson tributes are a dime a dozen right now. Everyone is doing something or saying something that tries to expresses their feelings at his loss. The [MTV](https://www.trendhunter.com/trends/mtv-vma-whopper-meal) Video Music Awards are presenting a tribute to honor him, and the Michael Jackson MTV ad for it goes beyond anything words can say. The Michael Jackson MTV ad is set on a busy New York street, a cab driver and his fare notice that a sparkly glove falls onto their windshield. Then another, and another, until the sky literally rains Michael Jackson gloves. It is a [moving, and slightly humorous](https://www.trendhunter.com/trends/jelly-roll-x-zevia) teaser for the tribute. Check out the video for the ad itself. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 31% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Michael Jackson Tribute:** Disruptive innovation opportunity: Creating innovative memorial experiences that go beyond traditional methods of tribute. - **Humorous Advertising:** Disruptive innovation opportunity: Incorporating humor into advertising campaigns to captivate audiences and leave a lasting impression. - **Interactive Marketing:** Disruptive innovation opportunity: Utilizing interactive elements in marketing campaigns to engage consumers and create memorable experiences. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Developing new ways to engage audiences through immersive entertainment experiences that honor icons like Michael Jackson. - **Advertising:** Disruptive innovation opportunity: Embracing humor as a strategy to disrupt traditional advertising approaches and leave a lasting impact on consumers. - **Marketing:** Disruptive innovation opportunity: Exploring interactive marketing techniques that blur the boundaries between traditional advertising and consumer participation. ## Related on Trend Hunter - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Music Event-Supporting Partnerships](https://www.trendhunter.com/trends/2025-mtv-video-music-awards.md) - [Awards Show-Themed QSR Meals](https://www.trendhunter.com/trends/mtv-vma-whopper-meal.md) - [Collectable Singer-Honoring Coins](https://www.trendhunter.com/trends/george-michael-coin.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Milestone-Honoring Music Videos](https://www.trendhunter.com/trends/anime-music-video.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md)