# Consciously Durable Fashion Michael Cepress's Clothing Line is Socially Conscious and Made to Last By Simal Yilmaz | Published 2013-01-23 | Updated 2013-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michael-cepress References: [kickstarter](http://www.kickstarter.com/projects/1760933513/michael-cepress-2013-collection?ref=home_popular) & [michaelcepress](http://michaelcepress.com/) Michael Cepress is currently funding the launch of his full [men and women's clothing line](https://www.trendhunter.com/trends/artless-forevers-fall-25) for 2013. The designer's vision is very unique and his clothing is spectacular. A the mix of bohemian and ancient military are present in this collection and Cepress' color choices stand out even though they are very neutral in tone. The designer admirably sees his collection as more than just a product line. He is conscious of every process it takes to make them by supporting and ensuring the [local production of the garments](https://www.trendhunter.com/trends/pieta) and thereby advocating the building of strength in the local economy. He perceives clothing as possessions that should carry meaning throughout the years, and therefore makes sure to use the best materials to have his [clothing last](https://www.trendhunter.com/trends/long-lasting-clothing). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Conscious Fashion:** Opportunity for clothing brands to embrace sustainable and ethically-made fashion, while advocating for local production and supporting the economy. - **Timeless Design:** Opportunity to create clothing that lasts, using high-quality materials, and focuses on classic styles that carry meaning throughout the years. - **Blend of Styles:** Opportunity to combine different fashion influences, such as bohemian and military, to create unique and visually striking collections. ### Where This Applies - **Fashion:** Fashion brands can embrace consciously durable practices and materials to meet the growing demand for sustainable clothing. - **Local Production:** Opportunity for local manufacturers and producers to collaborate with designers to support the local economy and promote ethical manufacturing practices. - **Sustainable Materials:** Opportunity for the textile industry to innovate and provide high-quality, eco-friendly materials that can be used in the production of durable clothing. ## Related on Trend Hunter - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md)