# Retro Nuclear Family Lookbooks The GANT by Michael Bastian SS 2012 Editorial is 60s-Inspired By Sophia Pelka | Published 2012-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michael-bastian-ss-2012 References: [juicy.mashkulture.net](http://juicy.mashkulture.net/english/2012/03/12/gant-by-michael-bastian-2012-spring-summer/) & [us.gant](http://us.gant.com/heritage/our-lifestyle) The Michael Bastian SS 2012 lookbook is a cheery step into the past, inspired by [60s fashion](https://www.trendhunter.com/trends/vintage-styles). The relaxed style is exhibited with loose, cropped fits and vintage colors. Also featured is a slew of [retro patterns](https://www.trendhunter.com/trends/marty-supreme), such as palm trees and turtles. The shoot is set up to resemble scenes from a sitcom, following a [nuclear family](https://www.trendhunter.com/trends/gapstudios-fw25) through their day. The family dynamic is narrative and engaging. The artistic direction of the shoot allows for the viewer to immediately connect with the family's members. The Michael Bastian SS 2012 collection was designed for GANT. The New England-inspired company prides itself in its all-American influences. The sitcom scene is an interesting choice for the brand, as it seems to be more satirical towards American culture than celebratory of it. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Fashion:** The use of vintage colors and patterns creates an opportunity for fashion companies to revisit and revamp past trends. - **Nostalgia Marketing:** A nod to classic TV show aesthetics and nuclear family structures can evoke a sense of nostalgia for consumers and create a unique branding opportunity for companies. - **Narrative Photography:** Employing narrative-driven photography can create an engaging experience for consumers and subvert typical fashion ad tropes. ### Who This Affects Most - **Fashion:** Fashion companies can capitalize on the utilization and reinterpretation of past trends through unique marketing campaigns. - **Marketing and Advertising:** Nostalgia marketing can be a successful marketing strategy for companies looking to connect with audiences through a sense of wistfulness. - **Photography and Film:** Exploring the narrative potential of fashion campaigns can result in memorable and engaging content for audiences. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md)