# Cleansing Micellar Wipes Pond's Hydrate Vitamin Micellar Wipes are Infused with Soothing Aloe By Laura McQuarrie | Published 2019-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/micellar-wipes References: [allure](https://www.allure.com/gallery/new-drugstore-beauty-makeup-hair-skin-products-2020/) & [ponds](https://www.ponds.com/us/en/home.html) [Pond's](https://www.trendhunter.com/trends/biome-buddies) offers a variety of products to help with makeup removal, including its iconic cold cream, and fans can look forward to a convenient new option in the form of the Hydrate Vitamin Micellar Wipes. The [micellar makeup removal wipes](https://www.trendhunter.com/trends/soothing-coconut-balm-wipes) are infused with aloe and Vitamin B3, sharing a skin-soothing way to tackle waterproof makeup that will leave skin feeling soft. Micellar water, which is made of micelles or cleansing oil molecules suspended in soft water, is beloved by consumers for its ability to remove makeup, as well as cleanse and tone the face—all without needing to be washed off. While the product is commonly sold in liquid formats, many beauty brands are making solidified versions of the product that are just as effective and even more portable. Image Credit: Pond's ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 41% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Solidified Micellar Products:** Creating solid forms of micellar water for makeup removal and skincare offers a portable and convenient alternative to liquid formats. - **Skin-soothing Wipes:** Infusing makeup removal wipes with aloe and Vitamin B3 provides a skin-soothing solution for removing waterproof makeup and leaving skin feeling soft. - **Convenience in Makeup Removal:** Developing innovative products like micellar wipes that combine makeup removal and skincare benefits offers a convenient solution for consumers. ### Sectors Adopting This - **Beauty and Skincare:** The beauty and skincare industry can explore the potential of solidified micellar products and skin-soothing wipes to meet consumer demands for efficiency and convenience. - **Consumer Goods:** Consumer goods companies can tap into the trend of convenience in makeup removal by developing innovative products like micellar wipes that offer multifunctionality. - **Personal Care:** The personal care industry can leverage the demand for skin-soothing wipes by incorporating ingredients like aloe and Vitamin B3 in their makeup removal products. ## Related on Trend Hunter - [Functional Serum-Inspired Micellar Waters](https://www.trendhunter.com/trends/serum-infused-micellar-water.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [24 Hour Gel Moisturizers](https://www.trendhunter.com/trends/ponds-fresh-hydration-collection.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Water-Activated Cleansing Melts](https://www.trendhunter.com/trends/cleansing-melts.md) - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Cleansing Peeling Water](https://www.trendhunter.com/trends/cleansing-peeling-water.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Cost-Effective Micellar Waters](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water.md)