# Affordable Micellar Water Shampoos Herbal Essences Unveiled a Blue Ginger & Micellar Water Shampoo By Riley von Niessen | Published 2017-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/micellar-water-shampoo References: [popsugar](https://www.popsugar.com/beauty/Micellar-Water-Hair-Care-44341689) & [herbalessences](https://herbalessences.com) In 2018, Herbal Essences will be launching its 'Blue Ginger & Micellar Water' shampoo, a great [haircare alternative](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner) for those who are looking for an [extra-gentle product](https://www.trendhunter.com/trends/gentle-dry-shampoo) that keeps their tresses healthy-looking and strong. Although micellar water has been most widely used for skincare products due to its ability to function as a makeup remover and face cleanser, it can be used for a variety of other uses as well. As Herbal Essences R&D Expert Rachel Zipperian states, micellar water can be used in similar ways to gently clean the hair, however there are some differences too. She explained this by saying, "The main difference is how you use the products. You don't need to rinse micellar water products in skincare because the micelles are already activated in the product so they can effectively work on a cotton ball or wipe. In hair care, you do have to rinse micellar shampoo out when you're done lathering. The rinse water is needed to activate the micelles to carry the trapped dirt and oils from hair." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Micellar Water Haircare:** Brands can innovate by developing micellar water haircare products that offer gentle yet effective cleansing. - **Multipurpose Micellar Water Products:** There is opportunity for brands to create micellar water products that can be used for multiple purposes, such as cleansing the face, body, and hair. - **Cross-category Micellar Water Innovation:** Innovative companies can explore how micellar water can be incorporated into a variety of product categories, such as cosmetics, personal care, and cleaning products. ### Sectors Adopting This - **Haircare:** Brands in the haircare industry can adopt the use of micellar water in their products for people looking for gentle cleansing. - **Skincare:** The skincare industry can explore the expanded use of micellar water with products that offer gentle cleansing for the skin. - **Cosmetics:** Companies producing cosmetic products can create micellar water-based makeup removers and facial cleansers to provide ease in multi-use personal hygiene products. ## Related on Trend Hunter - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md) - [Functional Serum-Inspired Micellar Waters](https://www.trendhunter.com/trends/serum-infused-micellar-water.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Water-Activated Haircare Products](https://www.trendhunter.com/trends/gemz-haircare.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-water-moisture-restoring-shampoo.md) - [Moisture-Restoring Hair Solutions](https://www.trendhunter.com/trends/honey-water-hair-care-line.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Cleansing Peeling Water](https://www.trendhunter.com/trends/cleansing-peeling-water.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md)