# Cleansing Micellar Oils Neogen's Calming Cicatree Micellar Cleansing Oil is Soothing By Laura McQuarrie | Published 2021-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/micellar-oil References: [newbeauty](https://www.newbeauty.com/benefits-of-micellar-oil/) & [neogenlab.us](https://www.neogenlab.us/products/neogen-dermalogy-calming-cica-tree-micellar-cleansing-oil-300ml) Micellar water, a French beauty staple, has become incredibly popular in North America for its ability to attract makeup, dirt and excess oil—and now, skincare enthusiasts are becoming familiar with micellar oils for removing heavier makeup. Neogen's Calming Cicatree Micellar Cleansing Oil is one such example and the lightweight formula is effective for addressing pores and sebum, all the while soothing skin with a cica complex and tea tree leaf oils. The weightless, oil-textured product is said to be less slippery and it only leaves behind minimal residue. This particular micellar oil boasts 10 naturally derived oils like sage, olive and carrot. Following the rise in popularity of micellar water for skincare, the mild surfactant began appearing in everything from wipes and hair care to solid soap bars. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 6% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Micellar Oil Skincare:** Skincare enthusiasts are opting for lightweight and effective micellar oils for removing heavy make-up. - **Naturally Derived Oils:** More beauty products are boasting use of naturally derived oils, such as Neogen's Calming Cicatree Micellar Cleansing Oil. - **Mild Surfactant Products:** Micellar water's success has led to the expansion of mild surfactant usage in everything from wipes and hair care to solid soap bars. ### Who This Affects Most - **Beauty and Skincare:** The rising popularity of micellar oils and naturally derived oils present opportunities for innovative beauty and skincare products. - **Oil and Gas:** The market for naturally derived oils, such as sage, olive and carrot oils, could present innovation opportunities for the oil and gas industry. - **Personal Hygiene:** The success of mild surfactant products, such as micellar water, presents room for innovation in personal hygiene, specifically in wipes and solid soap bars. ## Related on Trend Hunter - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Lightweight Cleansing Oils](https://www.trendhunter.com/trends/lightweight-cleansing-oils.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Mild Cleansing Oil Formulas](https://www.trendhunter.com/trends/cleansing-oil-mild.md) - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [K-Beauty Cleansing Oils](https://www.trendhunter.com/trends/pure-cleansing-oil.md)