# Fluorescent Fashion Neon Has Taken Over for Summer 2009 By Going Like Sixty | Published 2009-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miami-vice-brights-neon-has-taken-over-for-summer-fashionistas References: [latimes](http://www.latimes.com/features/lifestyle/la-ig-neon24-2009may24,0,4618682.story) If you're not in neon, then you're not *in*. The LA Times did a [fluorescent photo gallery](https://www.trendhunter.com/trends/fluorescent-colorway) of the neon that has been seen all over LA. These flashes of brilliance were captured on famed Venice Beach. Christopher Kane launched the look a couple of years ago, but this spring Alexander Wang brought "Miami Vice" [bright to the forefront](https://www.trendhunter.com/trends/vowels-1). **Implications** - Neon fashion may wax and wane in popularity over time, but it never completely fades away. With this in mind, brands and designers should not lose sight of how vibrantly inventive this iconic aesthetic can be when mixed with a little bit of creativity, flair and contemporary style. The smartest designers are the ones who are able to popular aesthetics of the past with current designs. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fluorescent Fashion:** Disruptive innovation opportunity: Integrate neon colors into contemporary fashion designs for a vibrant and inventive aesthetic. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore the potential of incorporating neon colors into clothing lines and accessories. ## Related on Trend Hunter - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md)