# '80s Miami-Inspired Sneakers Nike's 'Miami Vice' Air Max '97 Draws from the TV Series' Iconic Logo By Niko Pajkovic | Published 2021-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miami-vice-air-max References: [hypebeast](https://hypebeast.com/2021/12/nike-air-max-97-miami-vice-colorway-dh5093-001) & [nike](http://nike.com) Sportswear giant [Nike](https://www.trendhunter.com/trends/sunset-colorway) has revealed teaser images of its new 'Maimi Vice' Air Max '97 sneaker, revealing a fresh new take on the timeless silhouette. As the name suggests, the new sneaker draws inspiration from the iconic 1980s TV series, [Miami](https://www.trendhunter.com/trends/amika-x-ellis-brooklyn) Vice. In particular, it leverages the show's iconic pink and green art deco logo. The shoe's entire color scheme is built around the vibrant logo incorporating an eye-catching [turquoise and lavender rose](https://www.trendhunter.com/trends/aqua-colorway) along with the shoe's striped side panels. In addition, the sneaker features two bands of 3M reflective gray material, a white mesh and leather upper and mid-section, and a white fabric loop along the heel with the lowercase “air max” tag. Meanwhile, the Nike swoosh on the tongue has been enclosed in a turquoise green leather tab, matching the shoe's side panels. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 69% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Retro Sneaker Revival:** The return of 80s-inspired fashion and design is driving demand for nostalgic sneaker styles. - **Branded Collaborations:** Collaborating with iconic TV shows and movies can result in fresh takes on classic sneaker designs. - **Elevated Customization:** Customization options that tap into popular culture and nostalgia can create more personalized and coveted sneaker designs. ### Where This Applies - **Fashion and Apparel:** Fashion and apparel companies are well-positioned to capitalize on the renewed interest in retro sneaker design trends. - **Entertainment and Media:** Collaborations with iconic TV and movie franchises can create new revenue streams and product opportunities for entertainment and media companies. - **Customization and Personalization:** Companies that offer personalized customization options for sneakers can differentiate their products in a crowded marketplace. ## Related on Trend Hunter - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Bold Gradient Retro Runners](https://www.trendhunter.com/trends/air-max-plus-vii.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md)