# Indulgent Strawberry Fragrances Juliette Has a Gun's Miami Shake is an Elevated Fruity Perfume By Laura McQuarrie | Published 2025-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miami-shake References: [us.juliettehasagun](https://us.juliettehasagun.com/pages/miami-shake-behind-the-scenes?srsltid=AfmBOoozrIfOAdww0dNzuA_5JtiQufv73f-ByxJ8qUQSRbJc0eGUL84g) & [sephora](https://www.sephora.com/product/miami-shake-eau-de-parfum-P514499)  15 years ago, [Juliette Has a Gun](https://www.trendhunter.com/trends/powder-love) introduced its iconic, single-note Not a Perfume and the innovative fragrance brand is debuting [Miami Shake](https://www.trendhunter.com/trends/juliette-has-a-gun-1) eau de parfum as the first truly gourmand fragrance in its range. This warm, spicy scent is an [elevated fruity perfume](https://www.trendhunter.com/trends/strawberry-fields) with notes of wild strawberry, ice cream cone, vanilla absolute, and musky whipped cream. Altogether, the notes remind of an indulgent milkshake and Miami Shake leaves a tempting trail. Packaged in a pink and blue bottle that references a retro color scheme and South Beach, Miami Shake eau de parfum by Juliette Has a Gun has a playful spirit. “As the composition came together, the woman behind the perfume appeared to me as well, playing hide and seek in her oversized Miami villa,” described the brand. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 97% | Activity: 97% | Freshness: 36% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Gourmand Fragrance Explosion:** Wild strawberry and musky whipped cream notes fuel the rise of dessert-inspired scents in the perfume industry. - **Retro Packaging Revival:** The nostalgic design inspired by South Beach reinvigorates consumer interest through visually distinctive packaging. - **Playful Gender Fluidity in Fragrances:** Unisex perfume designs that embrace a playful spirit challenge traditional gender norms and appeal to a broader audience. ### Sectors Adopting This - **Luxury Fragrance:** Elevated fruity perfumes with innovative scent combinations redefine expectations in the luxury fragrance market. - **Nostalgia-inspired Consumer Goods:** Brands incorporate retro aesthetic elements to captivate consumers seeking emotional connections through familiar visuals. - **Beauty and Personal Care:** Innovative scent profiles and creative narratives offer fresh storytelling opportunities for brands to engage with beauty enthusiasts. ## Related on Trend Hunter - [Strawberry Vanilla Elevated Fragrances](https://www.trendhunter.com/trends/juliette-has-a-gun-1.md) - [Captivating Cherry Fragrances](https://www.trendhunter.com/trends/juliette-has-a-gun-juliette.md) - [Milkshake-Inspired Body Mists](https://www.trendhunter.com/trends/ellis-brooklyn-milkshake.md) - [Indulgent Strawberry Fragrances](https://www.trendhunter.com/trends/fraise-fouette.md) - [Jammy Berry Perfumes](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues.md) - [Creamy Beverage-Inspired Mists](https://www.trendhunter.com/trends/banana-milkshake-hair.md) - [Powdery Gourmand Perfumes](https://www.trendhunter.com/trends/powder-love.md) - [Pink Marshmallow Fragrances](https://www.trendhunter.com/trends/yum-boujee-marshmallow.md) - [Juicy Guava Fragrances](https://www.trendhunter.com/trends/guava-granita.md)