# Stadium Restoration Projects Heineken is Campaigning to Revive Miami Marine Stadium By Laura McQuarrie | Published 2016-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miami-marine-stadium References: [adweek](http://www.adweek.com/adfreak/check-out-heinekens-eye-popping-art-project-abandoned-miami-marine-stadium-173322) & [igg.me](https://igg.me/at/marinestadium) Miami Marine Stadium was a legendary structure that used to host races, concerts and a series of other entertaining events—until Hurricane Andrew left the building devastated in 1992. Since that time, the abandoned building has become a haven for graffiti artists. The [National Trust for Historic Preservation](https://www.trendhunter.com/trends/national-park-week) set up a campaign on Indiegogo that's received tons of support so far, including backing from [Heineken](https://www.trendhunter.com/trends/heineken-pub-museums), which created an incredible stop-motion video of the artful stadium. The beer brand's involvement in the campaign ties into its 'Cities' campaign and invites the public to make Miami Marine Stadium a one-of-a-kind venue once more. Beyond a video that's been shared to [YouTube](https://www.trendhunter.com/trends/00-reasons-needed), Heineken also captured 360-degree views of the stadium that are available to see online in an interactive street view-style interface. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Stadium Restoration:** Reviving abandoned and historic stadiums for modern use - **Crowdfunding for Restoration:** Using crowdfunding to finance restoration projects for public venues - **Interactive Virtual Tours:** Creating interactive, web-based experiences to promote events and destinations ### Sectors Adopting This - **Beverage:** Beer and beverage companies can sponsor restoration projects to gain positive brand visibility and support a local cause - **Tourism:** Tourism industries can promote abandoned or underutilized venues and sites as unique attractions for visitors - **Arts:** Arts organizations can promote graffiti or other creative works associated with abandoned or underutilized sites as part of restoration projects ## Related on Trend Hunter - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Renewed Urban Rooftops](https://www.trendhunter.com/trends/heineken-seoul-rooftops.md) - [Music Experience-Focused Beer Campaigns](https://www.trendhunter.com/trends/heineken-house.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md)