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# Football Swimwear
Diesel at Miami Fashion Week

By Going Like Sixty | Published 2008-07-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/miami-fashion-swimwear-diesel-launches-mercedes-benz-hot-show
References: [wwd](http://www.wwd.com/issue/article/126570) & [mbfashionweek](http://www.mbfashionweek.com/miami/)

Diesel showed its inaugural swimwear collection, going with the varsity look by adding props such as baseball helmets, boxing gloves, football pads and other gear.

Diesel kicked off the [Mercedes-Benz](https://www.trendhunter.com/trends/amg-parfum) Fashion Week Swim at the [Raleigh Hotel](https://www.trendhunter.com/trends/raleigh-and-boots) in Miami. Diesel's [women's swimwear line](https://www.trendhunter.com/trends/new-swim-collection) had over 120 different pieces.

The Italian fashion house broke tradition by (shudder) asking the masses to actually huddle outside as the Diesel models walked on water - a catwalk built over the pool.

The cropped football jackets look almost like the male answer to the gladiator fashions so popular in women's fashion these days.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 92% | Activity: 99% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear)

## Key Themes

### Key Themes Behind This Trend

- **Sport-inspired Swimwear:** Introduction of sports gear in Diesel's swimwear collection to provide a sporty look.
- **Out-of-the-box Fashion Shows:** Diezel's new way of showcasing their collection on a catwalk built over the pool.
- **Oversized Swimwear Collections:** Diesel's women's swimwear line had over 120 pieces of swimwear in the collection

### Where This Applies

- **Fashion Industry:** Blending of sportswear and swimwear by fashion houses

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