Miami Cocktail Co. is Embracing Storytelling in Its New Branding

 - May 29, 2018
References: miamicocktail & packagingoftheworld
Branding is a key element for any product but the recent redesign of Miami Cocktail Co. shows just how important storytelling can be in any form of marketing. Designed by Berik Yergaliyev, this new packaging and branding campaign brings a reinvigorated sense of warmth and positive emotions to the Miami-based booze brand. The entirety of the designs take on a minimalist approach and aim to evoke the culture and aesthetic of Miami to create a feeling of the city with each product produced by Miami Cocktail Co.

The decision to use minimalist design was done to make the cans more visible on the shelf and immediately draw customer attention. The designs also reflect the content of the cans, as each color denotes the flavors and ingredients used in each of the Miami Cocktail Co. products.