# Racing Against Police Cars Miami's 'Beat the Heat' Program Lets You Pay to Race the Fuzz By Marissa Brassfield | Published 2009-05-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/miami-beat-the-heat References: [motorauthority](http://www.motorauthority.com/beat-the-heat-in-miami-new-program-allows-drivers-to-drag-race-police-car.html) & [themiamihurricane](http://www.themiamihurricane.com/2008/09/28/police-street-race-civilians-in-beat-the-heat-event/) Miami's 'Beat the Heat' program is an innovative program that essentially lets you pay to drag race against a police car. Whether you're a law-abiding citizen or a miscreant, most of us have thought--even if for a fleeting moment--about [racing a police car](https://www.trendhunter.com/trends/nextgeneration-muscle-car). If you're in Miami, $25 is all it takes for you to make it happen legally. The police officers involved with the Miami 'Beat the Heat' program even jazz the drag race up by turning on their sirens and kicking up smoke. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 6% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Drag Racing Experiences:** Businesses can offer unique drag racing experiences to customers of all types. - **Innovative Law Enforcement Programs:** Police departments can create innovative programs to engage with and educate their communities. - **Public-private Partnerships in Law Enforcement:** Opportunities exist for businesses to form partnerships with law enforcement for mutually beneficial programs. ### Sectors Adopting This - **Tourism:** Tourism companies can offer 'Beat the Heat' experiences as a unique attraction for visitors to Miami. - **Law Enforcement:** Police departments across the country can implement their own programs like 'Beat the Heat' to positively engage with their communities. - **Motorsports:** Motorsports businesses can capitalize on the popularity of drag racing by offering their own racing experiences and partnerships with law enforcement agencies. ## Related on Trend Hunter - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Collaborative Supercar Giveaways](https://www.trendhunter.com/trends/vuse-ultimate-ride-mclaren.md) - [Luxury Car Track Experiences](https://www.trendhunter.com/trends/porsche-experience-precision-level.md) - [Comic-Style Racing Games](https://www.trendhunter.com/trends/nfs-unbound.md) - [Philanthropy-Focused Racing Events](https://www.trendhunter.com/trends/road-to-racing.md) - [Car Feature Addition Subscriptions](https://www.trendhunter.com/trends/acceleration-increase.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Energy Drink Racing Experiences](https://www.trendhunter.com/trends/vegas-race-day-experience.md) - [Light-Powered Racing Toys](https://www.trendhunter.com/trends/lightn-race.md)