# Sun Safety Beach Takeovers Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun By Laura McQuarrie | Published 2024-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miami-beach-takeover References: [media.newswire](https://media.newswire.ca/forefrontmedianews.html?rkey=20240601NY29023&filter=20509) & [sunbum](http://www.sunbum.com/)  Miami is one of the US cities with the highest UV exposure and to support beach-goers during Skin Cancer Awareness Month, [Sun Bum](https://www.trendhunter.com/trends/trust-the-bum-tour) staged a Miami Beach Takeover event. Sun Bum's [Just Use Sunscreen campaign](https://www.trendhunter.com/trends/sunscreen-partner) advocates for everyone to use sunscreen, regardless of their brand preferences, and at this event in Miami, the brand provided [sun safety education](https://www.trendhunter.com/trends/canadian-dermatology-association) and free SPF. The beach takeover made a splash with a 10-foot sundial to highlight the Five S's of Sun Safety: sunscreen, sunglasses, sun hat, shade, and sleeves, a sand castle building contest, a paddle board contest, beach games and more ways to have fun in the sun. Sun Bum's Sun Safety Ambassador crew was also on-site, sharing valuable information, resources and tips on staying safe in the sun. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 75% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Sun-safety Campaigns:** Brands are increasingly focusing on public education and experiential marketing to raise awareness about sun safety and skin cancer prevention. - **Interactive Beach Events:** Engaging activities like sand castle building and paddle board contests are being orchestrated to make educational campaigns more immersive and enjoyable. - **Multifaceted Health Awareness:** Health campaigns are evolving to include multiple facets of wellness, combining fun activities with critical information dissemination. ### Where This Applies - **Skincare Industry:** The skincare industry is innovating with dynamic outreach initiatives that stress the importance of daily sun protection using interactive and educational approaches. - **Event Management:** Event management professionals are increasingly tasked with creating engaging, multi-dimensional experiences that combine entertainment with educational content. - **Health Education:** The health education industry is harnessing the power of live events to convey important messages about preventive health measures in an engaging manner. ## Related on Trend Hunter - [Sun Care Awareness Tours](https://www.trendhunter.com/trends/trust-the-bum-tour.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md) - [Survey-Backed Sunscreen Campaigns](https://www.trendhunter.com/trends/get-outside-stat.md) - [Accessible SPF Pop-Ups](https://www.trendhunter.com/trends/what-the-spf.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md) - [Youth Art Campaigns](https://www.trendhunter.com/trends/sun-bum-1.md) - [Sun Safety Movements](https://www.trendhunter.com/trends/burn-lines.md)