# Award Show Lounge Cosmetics Miage Skincare will Equip the Grammy Awards Official Gift Lounge By Elena Rahman | Published 2022-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miage-skincare References: [happi](https://www.happi.com/contents/view_breaking-news/2022-03-28/miage-skincare-to-be-featured-in-exclusive-64th-gr/) & [miageskin](https://miageskin.com/) Miage Skincare will be featured at the Grammy Awards show in the event's official gift lounge. Presenters and performers will be gifted various products from the brand's skincare line. Miage Skincare is a [waterless skincare line](https://www.trendhunter.com/trends/av-laboratories-skincare) that fuses human stem cell science and isotonic nutrient delivery to create effective skin treatments. Participants at the Grammy Awards show will receive full-sized bottles of the [Awakened Eye Elixir](https://www.trendhunter.com/trends/eye-contour-cream-supreme), the Invoke Night [Cream](https://www.trendhunter.com/trends/shiksona-beauty), the Manifest Day Lotion, the Bloom Lip Treatment, and the Clarity Purifying Wash. Miage replaces water with a proprietary La Milpa Cactus extract in all of its products for richer and more active skincare products. To pamper the celebrities during the 64th Grammy Awards, the brand offers them some of its most popular products. Image Credit: Miage Skincare ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 24% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Waterless Skincare:** Miage Skincare's waterless skincare line creates opportunities for disruptive innovation in the cosmetics industry. - **Stem Cell Science:** Miage Skincare's use of human stem cell science in skincare products creates opportunities for disruptive innovation in the beauty industry. - **Isotonic Nutrient Delivery:** Miage Skincare's use of isotonic nutrient delivery in skincare products creates opportunities for disruptive innovation in the cosmetics industry. ### Industries Being Reshaped - **Cosmetics:** Miage Skincare's innovative waterless skincare line has disruptive potential within the cosmetics industry. - **Beauty:** Miage Skincare's use of stem cell science has disruptive potential within the beauty industry. - **Fashion:** Miage Skincare's presence in the Grammy Awards show gift lounge showcases the potential for innovative partnerships between cosmetics brands and fashion events. ## Related on Trend Hunter - [Post-Concert Beauty Services](https://www.trendhunter.com/trends/postconcert-beauty.md) - [Beauty Excellence Award Events](https://www.trendhunter.com/trends/excellence-awards.md) - [Ceremonial Skincare Sets](https://www.trendhunter.com/trends/skin-ceremony-set.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Relaxing Self-Care Gift Sets](https://www.trendhunter.com/trends/grace-stella2.md) - [Luxe Regenerative Skincare](https://www.trendhunter.com/trends/haute-regenerative-skincare.md) - [Premium Regenerative Skincare Serums](https://www.trendhunter.com/trends/regenerative-skincare-serum.md) - [Luxury Science-Backed Facial Moisturizers](https://www.trendhunter.com/trends/three-international.md)