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# Neon Floral Fashion Campaigns
The Mia Wasikowska Miu Miu Ads are Full of Bright Colors

By Leslie Chen | Published 2012-01-16 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mia-wasikowska-miu-miu
References: [models](http://models.com/feed/?p=29584) & [miumiu](http://www.miumiu.com/)

These Mia Wasikowska Miu Miu ads paint a picture-perfect image of the actress as the new face of the [luxury brand](https://www.trendhunter.com/trends/miu-miu-x-helen-marten). The campaign is full of so many decadent colors that you'll be wondering where to look first.

The ads feature Mia against a neon yellow background wearing patterns full of florals and hair accessories that feature even bigger flowers. The actress sports bold red lips to complete this [colorful theme](https://www.trendhunter.com/trends/contemporary-femininity) and carries each of the [eye-popping Miu Miu bags](https://www.trendhunter.com/trends/resort-2025-campaign) demurely in her lap. With such bright lighting throughout the campaign, the images end up having a cartoon-like quality that channels the pop art movement.

Check out the Mia Wasikowska Miu Miu ads to see how this actress is getting high fashion right before your eyes.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 41% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Neon Floral Fashion:** Disruptive innovation opportunity: Create fashion items and accessories, especially for women, using neon and floral themes.
- **Cartoon-inspired Campaigns:** Disruptive innovation opportunity: Use cartoon-like quality in future fashion campaigns to make them stand-out and capture attention.
- **Bold and Colorful Imagery:** Disruptive innovation opportunity: Create campaigns using bold and colorful imagery to create and sustain brand recall.

### Sectors Adopting This

- **Fashion and Apparel:** The fashion and apparel industry can use the trend of neon floral fashion in their new clothing and accessories collection.
- **Luxury Goods:** The luxury goods industry can use the trend of cartoon-inspired or bold and colorful imagery for their future fashion campaigns.
- **Advertising and Marketing:** Advertising and marketing agencies can help fashion brands in creating innovative and disruptive campaigns using neon floral, cartoon-inspired, or bold and colorful themes.

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