# Adventurous Brand Identities MIA Fruit Wine Packaging Tempts You With References to Traveling By Amelia Roblin | Published 2014-01-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/mia-fruit-wine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/mia-fruit-wine.html) & [behance.net](https://www.behance.net/gallery/MIA/12395345) This [MIA](https://www.trendhunter.com/trends/flagship-lounge) Fruit Wine packaging strategy goes beyond relying on the quality of the alcoholic beverage and its scrumptious taste; it is intended to stir up memories, dreams and sensations in the consumer that will make the product all the more appealing. Milya Ptitsyna of the [British Higher School of Art and Design](https://www.trendhunter.com/trends/award-travel-finder) hoped to create an emotional connection with the buyer, appealing to those people who are excited by the idea of travel. Suggesting the name 'Missing in Action,' each label includes a small symbol on the [wine bottle](https://www.trendhunter.com/trends/chloe-wine-collection) of either a convertible car, a cruise ship or an airplane. Also quite predominantly featured on MIA Fruit Wine packaging is an image of the tropical fruit that gives that particular liquid its scrumptious flavor. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Emotional Branding:** Enhance the consumer experience by creating emotional connections to your brand through creative packaging and product labeling. - **Nostalgia Marketing:** Bring back feelings of nostalgia and fond memories to attract consumers who are seeking a connection to the past. - **Travel-inspired Packaging:** Cater to consumers' love of travel by incorporating elements of adventure and exotic locations into product packaging and design. ### Industries Being Reshaped - **Alcoholic Beverages:** Disrupt the traditional approach to alcoholic beverage packaging by utilizing unique and creative designs to attract consumers. - **Food and Beverage:** Explore new ways of incorporating unique branding and packaging to enhance the consumer experience with foods and beverages. - **Tourism and Travel:** Partner with tourism and travel industries to offer branded products that appeal to consumers who are passionate about exploring the world. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)