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# Presidential Phones
The Mi Obama Phone is Only $30 (In Kenya)

By Going Like Sixty | Published 2009-01-16 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/mi-obama-phone
References: [crunchgear](http://www.crunchgear.com/2009/01/15/now-theres-a-barack-obama-branded-cellphone-in-kenya/) & [mi-fone.mobi](http://www.mi-fone.mobi/)

Quick, book a flight to Kenya, the ancestral home of President-elect Obama, to grab a thousand of these [$30 phones](https://www.trendhunter.com/trends/hmd-key). Forget that they don't work in the U.S., people will go nuts for these.

Mi is a handset vendor in Kenya and designed the phone with [Obama colors and his campaign logo](https://www.trendhunter.com/trends/playful-phone-experimentation). The Mi Obama phones are available at Fone Xpress, Phonelink and other retail outlets in Kenya. Over 1,000 phones have been sold in Nairobi already.

**Implications** - This presidential phone will mark Kenya as a distinctive moment in their history. The Mi-Obama Phone is relatively inexpensive and designed with the Obama campaign colors. The phone is available from several providers with 1,000 already in circulation.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 17% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What's Driving This Trend

- **Presidential-themed Products:** There is a market for products that are designed with presidential logos and colors to mark distinctive moments in history.
- **Affordable Technology in Emerging Markets:** There is an opportunity to provide affordable technology to emerging markets that cater to the local population's needs and interests.
- **Nostalgia-driven Marketing:** By tapping into nostalgic moments in history, companies can create products and marketing campaigns that resonate with consumers.

### Who This Affects Most

- **Consumer Electronics:** Consumer electronics companies can explore opportunities to design products that cater to emerging markets and localized preferences.
- **Mobile Network Providers:** Mobile network providers can offer affordable data and voice plans to customers in emerging markets to expand their customer base and increase revenue.
- **Marketing and Advertising:** Marketing and advertising firms can leverage nostalgic moments in history to create campaigns that resonate with consumers and drive sales.

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