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# Cleavage iPod Holders
The Eco Mi-Bra is the Female Jogger's Musical Dream

By Amanda Chang | Published 2010-11-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/mi-bra
References: [girlhabits](http://www.girlhabits.com/?page_id=60)

[Female joggers](https://www.trendhunter.com/trends/temperature-regulating-sports-bra) will adore the new and innovative Mi-Bra. For those of you who enjoy a good work out, you'll finally be able to enjoy your music with ease through this item.

Convenient and eco-friendly, this Mi-Bra is made with 90% [organic cotton](https://www.trendhunter.com/trends/comfortable-seamless-bras) and is sold for the low price of $20. Placing your [MP3 player](https://www.trendhunter.com/trends/music-player-wearable-wallet) in your cleavage was never this easy. Give your music player some support while keeping yourself supported with this wicked Mi-Bra.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 90% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Activewear:** The trend of creating sustainable activewear is on the rise, presenting opportunities for innovative companies to develop eco-friendly products like the Mi-Bra.
- **Wearable Tech Integration:** The integration of technology into clothing opens up new possibilities for wearable gadgets, such as the Mi-Bra, which allows users to conveniently carry and access their MP3 players during workouts.
- **Female-centric Fitness Accessories:** With more women embracing fitness and demanding products tailored to their needs, there is a growing market for innovative accessories like the Mi-Bra, which provides functionality and comfort for female joggers.

### Who This Affects Most

- **Sustainable Fashion:** The sustainable fashion industry can capitalize on the trend of eco-friendly activewear by developing innovative products like the Mi-Bra using organic materials and sustainable manufacturing practices.
- **Wearable Technology:** The wearable technology sector can seize the opportunity presented by the integration of technology into clothing by creating innovative wearable gadgets like the Mi-Bra that enhance user experience during physical activities.
- **Fitness Accessories:** The fitness accessories industry can cater to the growing demand for female-centric products by designing and marketing innovative accessories like the Mi-Bra that address the specific needs and preferences of women who engage in sports and fitness activities.

## Related on Trend Hunter

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