# Preventative Healthcare Texts mHealth Service Totohealth Helps Save Young Children in Kenya By Alyson Wyers | Published 2015-02-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mhealth-service References: [springwise](http://www.springwise.com/texts-saving-young-lives-east-africa/) & [totohealth.org](http://www.totohealth.org/) This mHealth service is using text messaging to improve health care in Kenya. Totohealth is a simple and free to use SMS-based service that aims to improve child mortality rates by saving the lives of those under the age of 5. The social enterprise is directed at [new and expecting parents](https://www.trendhunter.com/trends/trellis-health) to minimize developmental defects in newborn babies. The mHealth service works alongside healthcare facilities to offer important information twice a week to patients via text. The personalized messages are intended to offer accurate information, [addressing myths](https://www.trendhunter.com/trends/health-misinformation), confirming appointment times and ensuring vaccinations occur. Translated into a number of different languages, the texts are kept in a database for the health service. So far Totohealth has serviced more than 6000 parents in nine hospitals with over 133,000 messages. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 36% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Sms-based Healthcare:** Disruptive innovation opportunity: Develop affordable and accessible SMS-based healthcare services to improve healthcare outcomes in underserved populations. - **Personalized Information Delivery:** Disruptive innovation opportunity: Create personalized information delivery systems that provide accurate and timely healthcare information to patients, improving patient outcomes and reducing healthcare costs. - **Mhealth for Child Mortality Reduction:** Disruptive innovation opportunity: Utilize mobile health technology (mHealth) to address child mortality rates by providing targeted health information and support to parents and caregivers. ### Sectors Adopting This - **Mobile Health (mhealth):** Disruptive innovation opportunity: Develop mobile health technologies and services that leverage text messaging to improve healthcare access, education, and outcomes. - **Healthcare Technology:** Disruptive innovation opportunity: Innovate in healthcare technology sector to develop solutions that utilize SMS and personalized information delivery to enhance patient engagement and improve healthcare outcomes. - **Public Health:** Disruptive innovation opportunity: Apply mobile-based health interventions to address public health challenges, such as child mortality, and improve health outcomes in vulnerable populations. ## Related on Trend Hunter - [Charity Health-Tech Apps](https://www.trendhunter.com/trends/helpster-charity.md) - [Affordable Maternity Care Initiatives](https://www.trendhunter.com/trends/every-pregnancy.md) - [AI Maternal Health Agents](https://www.trendhunter.com/trends/maia-by-millie.md) - [Child-Centric Growth Measurement Apps](https://www.trendhunter.com/trends/growth-measurement-app.md) - [AI-Based Health Guides](https://www.trendhunter.com/trends/heal-ai.md) - [Cost-Effective Healthcare Software Platforms](https://www.trendhunter.com/trends/healthcare-software.md) - [Virtual Kids Healthcare Services](https://www.trendhunter.com/trends/virtual-healthcare-service.md) - [AI Anemia Prevention Apps](https://www.trendhunter.com/trends/rian-tiwari.md) - [Neurological Patient Telemedicine](https://www.trendhunter.com/trends/intellectsoft-telemedicine-neurological-patients.md)