# Mobile-Enhanced Giving 'mGood' Allows Non-Profits to Create Text Message Campaigns By Tiana Reid | Published 2012-03-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mgood References: [mgood](http://www.mgood.com/) 'mGood' is a platform and technology company that enables [non-profits, social enterprises](https://www.trendhunter.com/trends/benevolent-tech) and political organizations to create a mobile campaign and reach donors in an innovative manner. "mGood enables its clients to reach and interact with hundreds of millions of mobile device users via text alerts, coupons, content downloads, real-time polling, in-venue engagement, WAP services and more," the social business explains on its website. "In addition, the company provides creative consulting, detailed analytics, and end-to-end customer service support to ensure the success of each mobile campaign." Indeed, with the increase in mobile-based communications, society is entering a fresh phase in marketing -- [cause-oriented](https://www.trendhunter.com/trends/optimism-meter) and otherwise. **Contact Information** mGood [website](http://www.mgood.com/) ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 16% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Mobile-based Donations:** Non-profits and political organizations are leveraging mobile technology to innovate the way donors participate in campaigns and charitable giving. - **Text-based Engagement:** Text messaging allows organizations to reach and interact with donors in real-time to encourage engagement. - **Data Analytics for Non-profits:** The use of data-driven insights is becoming increasingly important in the success of non-profit fundraising campaigns. ### Where This Applies - **Non-profit Management:** Non-profit organizations can benefit from implementing mobile-based donation and engagement strategies. - **Mobile Technology:** Companies specializing in mobile technology can assist non-profits in creating and implementing successful mobile-based campaigns. - **Data Analytics:** Data analysis companies can partner with non-profits to provide insights and optimize mobile-based campaign success. ## Related on Trend Hunter - [Eco-Friendly Mobile Networks](https://www.trendhunter.com/trends/meaningful-planet.md) - [Daily Information Services](https://www.trendhunter.com/trends/goodmornin.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Hunger Relief Initiatives](https://www.trendhunter.com/trends/hunger-relief.md) - [Charity Matching Tools](https://www.trendhunter.com/trends/givinggpt.md) - [Social Good Phone Promotions](https://www.trendhunter.com/trends/black-friday-giveback-promotion.md) - [Financial Challenges Mobile Apps](https://www.trendhunter.com/trends/achieve-good.md) - [Phone-Based User-Targeted Campaigns](https://www.trendhunter.com/trends/plugsms.md) - [Nonprofit Technology Solutions](https://www.trendhunter.com/trends/benevolent-tech.md)