# Beer-Correlated Streetwear Designs Jeff Staple Joins Miller Genuine Draft to Launch MGD Design Lab By Amy Duong | Published 2019-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mgd-design-lab References: [mgddesignlab](https://mgddesignlab.com/) Today marks the public launch of the MGD Design Lab and it is driven by the hard work of [talented designer Jeff Staple](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple) and Miller Genuine Draft. The duo works together hand in hand to create a [capsule collection full of streetwear looks](https://www.trendhunter.com/trends/cp-company-x-beams) that are designed to represent both contributing forces. The limited edition capsule features an anorak jacket, a crewneck sweater, track pants, a hoodie, and a long sleeve top. The designs are rooted in both Staple's and Miller Genuine Draft's passion and intricate expertise. In terms of the design language, the color palette features hues of black and gold, showcasing muted yet captivating contrasting elements. Some details include the iconic Staple Pigeon and branding details nodding to the [beer label](https://www.trendhunter.com/trends/1664-x-andre-saraiva) as well. The entire range is now available for purchase at Excluxity in Toronto and Montreal, as well as online at MGD Design Lab. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Streetwear Fashion:** Opportunity for brands to collaborate with streetwear designers to create limited edition collections. - **Capsule Collections:** Growing trend of releasing limited edition collections featuring a curated selection of fashion items. - **Brand Collaborations:** Increasing trend of brands partnering with designers to create unique and exclusive products. ### Where This Applies - **Fashion:** Disruptive innovation opportunity for fashion brands to collaborate with designers and create limited edition collections that appeal to streetwear enthusiasts. - **Alcohol Beverage:** Opportunity for alcohol brands to collaborate with fashion designers, creating unique streetwear collections that connect with their target audience. - **E-commerce:** Growing trend of online platforms offering limited edition fashion collections, providing opportunities for startups and established brands to showcase and sell their exclusive products. ## Related on Trend Hunter - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Collaborative Stout Beer Streetwear](https://www.trendhunter.com/trends/guinness-x-lazy-oaf-collection.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [Iconic Canadian Brand Collabs](https://www.trendhunter.com/trends/molson-and-roots.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Collaboration Street Style Drinkware](https://www.trendhunter.com/trends/stanley-x-frgmt-collection.md) - [Family-Focused Streetwear Collabs](https://www.trendhunter.com/trends/patron-tequila-1.md)