mfpen Unveils the FW21 Capsule for Digital Fashion Week
Danish fashion label mfpen unveils its newest collection designed for the Fall/Winter 2021 season during digital fashion week. The capsule is dedicated to sustainable purposes, creating the seasonal garments using deadstock materials. mfpen uses materials sourced from Turkey, Italy, and Portugal for the latest capsule.
It is used to create relaxed tailored items, shirts, and technical themed outerwear. There are also core items that join the capsule including the GOTS-cerified jersey and some knitwear. The knitwear is made from recycled wool materials, offered alongside Italian denim that is crafted from organic cotton. The brand also launches its first ever footwear collaboration with Parisian brand Adieu. The duo join forces and create simplified versions of the classic loafer and the derby shoe.
Image Credit: mfpen
It is used to create relaxed tailored items, shirts, and technical themed outerwear. There are also core items that join the capsule including the GOTS-cerified jersey and some knitwear. The knitwear is made from recycled wool materials, offered alongside Italian denim that is crafted from organic cotton. The brand also launches its first ever footwear collaboration with Parisian brand Adieu. The duo join forces and create simplified versions of the classic loafer and the derby shoe.
Image Credit: mfpen
Trend Themes
1. Deadstock Fabric Fashion - The use of deadstock materials for garments offers a disruptive innovation opportunity to enhance sustainable fashion practices.
2. Digital Fashion Week - The rise of virtual fashion shows offers a disruptive innovation opportunity for the fashion industry to embrace digital marketing and e-commerce strategies.
3. Sustainable Materials - The use of sustainable materials such as recycled wool and organic cotton offers a disruptive innovation opportunity for the fashion industry to prioritize eco-friendly practices.
Industry Implications
1. Fashion Industry - The fashion industry can enhance sustainability efforts by incorporating deadstock materials and sustainable practices into their production process.
2. Textile Industry - The textile industry can innovate and thrive by providing eco-friendly and sustainable materials for fashion brands to use in their collections.
3. Footwear Industry - The footwear industry can enhance sustainability efforts by collaborating with fashion brands to create eco-friendly and sustainable footwear options using recycled materials and deadstock fabrics.
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