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# Hip-Hop Villain Gear
The MF Doom Dime Box is a Special Edition Offer for Fans of Mysterious Rapper

By Jordan Sowunmi | Published 2011-08-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mf-doom-dime-box
References: [selectism](http://www.selectism.com/news/2011/08/19/mf-doom-dime-box/) & [stonesthrow](http://www.stonesthrow.com/news/2011/07/sneak-peek-mf-doom-dime-box)

This upcoming fall, Stones Throw Records will release the [MF Doom](https://www.trendhunter.com/trends/mf-doom-collection) Dime Box, another component of the Operation Doomsday reissue set for release in the Fall of 2011.

MF Doom is the 40-year-old Brooklyn-born, London-based rapper who has established himself as an icon of the hip-hop underground since making his debut 11-years ago with Operation Doomsday.

You may recognize MF Doom from his high-profile collaborations with [Wu-Tang Clan](https://www.trendhunter.com/trends/supreme-x-wutang-clan) member Ghostface Killah or one-half of Gnarls Barkley, Danger Mouse. The MF Doom Dime Box set is a perfect way for the mysterious, [metal mask wearing rapper](https://www.trendhunter.com/trends/batman-x-blvck-collection) to reenter the rap game. The MF Doom Dime Box features a 7-inch picture disc "Rhymes like Dimes," an instrumental version, and the puzzle of a cover image. The art direction of the MF Doom Dime Box was completed by Jeff Jank, and the cover painting was drawn by Jason Jagel.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 4% | Activity: 1% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Hip-hop Vinyl Revival:** Vinyl collector sets for classic rap albums are increasingly popular, offering a new market for limited edition premium box sets.
- **Artist Merchandise as a Luxury Product:** Exclusive vinyl and merchandise for cult artists offer a way for them to generate revenue, finding a niche in the luxury product market.
- **High-end Music Collectibles:** As music fans seek physical media for their favorite albums, limited edition box sets offer an opportunity for unique, high-end music collectibles.

### Sectors Adopting This

- **Entertainment:** Hip-hop artists can capitalize on exclusivity and limited releases to generate revenue from dedicated fan communities that want high-end physical media.
- **Retail:** Retailers can create revenue streams by offering exclusive merchandise from highly coveted cult music artists which cater to fans looking for exclusive items.
- **Luxury Goods:** Premium vinyl and merchandise for iconic hip-hop artists can be positioned as luxury goods for collectors and audiophiles.

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