# Zesty Low-ABV Spritzers Mezzo Spritz is a Low-Alcohol Cider and Sparkling Water Drink By Laura McQuarrie | Published 2019-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mezzo-spritz References: [elitedaily](https://www.elitedaily.com/p/this-new-canned-mezzo-spritz-with-virtue-cider-is-a-low-abv-version-of-italian-sip-16970797) & [mezzospritz](https://www.mezzospritz.com/) The Aperol Spritz is a popular Italian aperitif that's refreshing, aromatic, low in alcohol and full of flavor—Mezzo Spritz is reinventing this popular wine-based cocktail with a twist of its own. While a classic spritz is made with sparkling water, Prosecco and an aperitif, Mezzo Spritz sets itself apart with its own unique combination of [sparkling water, cider and botanical ingredients](https://www.trendhunter.com/trends/apple-cider-spritz). To keep it simple, Mezzo Spritz describes that its three-ingredient canned beverage may be enjoyed in three ways: straight out of the can, over ice or mixed into a cocktail. This refreshing take on the classic spritz is light and effervescent with citrus and floral notes. In comparison to traditional spritz cocktails, a Mezzo Spritz has [half of the alcohol by volume](https://www.trendhunter.com/trends/tuttavia). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Low-abv Spritzers:** Opportunity for developing more low-alcohol beverage options with unique flavor combinations. - **Canned Cocktails:** Opportunity to create convenient and ready-to-drink cocktail options. - **Botanical Ingredients:** Opportunity for incorporating botanicals into alcoholic beverages for added flavor and complexity. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity for breweries and distilleries to expand their product offerings with low-alcohol spritzers. - **Canned Beverage:** Opportunity for canning industry to cater to the growing demand for ready-to-drink cocktails. - **Craft Cocktail Bars:** Opportunity for bars and restaurants to feature low-alcohol spritzers as part of their specialty cocktail menu. ## Related on Trend Hunter - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [RTD Spanish-Style Spritzers](https://www.trendhunter.com/trends/vermtino.md) - [Concentrated Spritz Mixes](https://www.trendhunter.com/trends/spritz-mixes.md) - [Non-Alcoholic Citrus Spritzes](https://www.trendhunter.com/trends/nonalcoholic-citrus-spritz.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md) - [Non-Alcoholic Lemoncello Spritzes](https://www.trendhunter.com/trends/non-alcoholic-lemoncello.md) - [Dirty Martini Spritzes](https://www.trendhunter.com/trends/dirty-martini-spritz.md)