# Savory Turkish Dips The New Chobani Meze Dips are Inspired by Turkish Appetizers By Katherine Pendrill | Published 2016-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meze-dips References: [foodbev](http://www.foodbev.com/news/chobani-launches-new-line-up-of-yogurt-drinks-and-turkish-mezze-dips/) & [facebook](https://www.facebook.com/Chobani) US dairy company [Chobani](https://www.trendhunter.com/trends/chobani-creations) recently expanded it portfolio with its new meze dips. Meze is a selection of small dishes served as an appetizer in Mediterranean countries such as Greece, Turkey and Azerbaijan. Now, Chobani has built on this culinary tradition by creating [yogurt-based dips](https://www.trendhunter.com/trends/roasted-garlic-mint-labneh) inspired by meze. The new meze dips are made form a combination of fresh vegetables, herbs, spices and creamy Greek yogurt. Like other Chobani products, the dips are made entirely from natural and GMO-free ingredients. The dips are also intended to be healthier than other pre-packaged hummus products, with 80 percent less fat and 65 percent fewer calories. With four savory flavors to choose from, the tasty Mediterranean dips give consumers a new way to enjoy [Chobani yogurt](https://www.trendhunter.com/trends/chobani-yogurt-products). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meze Inspired Dips:** The rise of meze-inspired dips offers an opportunity for dairy companies to introduce new yogurt-based products with unique Mediterranean flavors. - **Healthy Condiments:** The trend of offering healthier dips and condiments opens up opportunities for companies to create low-fat and low-calorie options that still pack a flavorful punch. - **Greek Yogurt Expansion:** Expanding the use of Greek yogurt in other culinary traditions presents a new area of innovation for dairy companies looking to diversify their product lines. ### Industries Being Reshaped - **Dairy:** The dairy industry can capitalize on the trend by creating new meze-inspired dips and leveraging the healthy and natural ingredients of dairy products, such as Greek yogurt. - **Condiments:** The growing trend of healthy dips and condiments presents an opportunity for condiment companies to introduce new low-fat and low-calorie options that are still flavorful. - **Mediterranean Cuisine:** As the popularity of Mediterranean cuisine continues to surge, there is an opportunity for restaurants to feature meze-inspired dips on their menus, or for food manufacturers to create products that help consumers recreate the traditional mezze experience at home. ## Related on Trend Hunter - [Dessert-Inspired Yogurt Dips](https://www.trendhunter.com/trends/greek-yogurt-dessert-dip-collection.md) - [Mediterranean Feta Dips](https://www.trendhunter.com/trends/feta-dips.md) - [Tangy Mediterranean Dips](https://www.trendhunter.com/trends/bezi.md) - [Savory Garlic-Forward Dips](https://www.trendhunter.com/trends/sabra-mediterranean-garlic-dips.md) - [Protein-Topped Savory Dips](https://www.trendhunter.com/trends/shawarma-dip.md) - [Naturally Fermented Dips](https://www.trendhunter.com/trends/live-cultured-dips.md) - [Creamy Dairy-Free Dips](https://www.trendhunter.com/trends/dairy-free-dips.md) - [Authentic Middle Eastern Products](https://www.trendhunter.com/trends/authentic-middle-eastern-products.md) - [Tahini-Rich Hummus](https://www.trendhunter.com/trends/mezete.md)