# Smoky Negroni Cocktails Hoste Cocktails' Mezcal Negroni Uses Tamarind Liqueur & Mole Bitters By Laura McQuarrie | Published 2024-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mezcal-negroni References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/07/hoste-cocktails-debuts-mezcal-negroni/) & [hostecocktails](https://hostecocktails.com/)  The Mezcal Negroni is the third addition to Hoste Cocktails' ready-to-serve cocktail lineup and it mashes up a classic cocktail's bitter, sweet and strong flavors with rich Oaxacan flavors. “The Mezcal Negroni is a true modern classic cocktail,” says Hoste Cocktails co-founder Robert Haynes, “Accentuated by regional elements like mole and tamarind, it takes on a whole new and delicious dimension. Both approachably bold and adventurous, each sip offers the bold native flavors of the birthplace of mezcal.” To bring authenticity to the ready-to-pour cocktail, Hoste Cocktails collaborated with Pablo Jiménez, who created the cocktail program at Oaxacan restaurant Los Pacos. The Mezcal Negroni is prepared with sweet vermouth, tamarind liqueur and mole bitters, and mezcal from Paquera Mezcal. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 69% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Regional-infused Cocktails:** Integrating regional ingredients like tamarind and mole into cocktails offers a unique taste experience that celebrates local flavors. - **Collaborative Spirit Creations:** Partnerships with regional culinary experts to create signature cocktail recipes can enhance authenticity and brand storytelling. - **Ready-to-serve Premium Cocktails:** Convenient, high-quality ready-to-pour cocktails blend sophistication with ease of use, appealing to both home consumers and event hosts. ### Sectors Adopting This - **Alcoholic Beverages:** The industry can diversify its portfolio by introducing unique, regionally-inspired, ready-to-drink cocktail options. - **Food and Hospitality:** Restaurants and bars can attract patrons by offering exclusive, locally-authentic cocktails crafted in collaboration with regional experts. - **Event Planning:** High-quality ready-to-serve cocktails provide a convenient solution for event coordinators looking to offer sophisticated drink options with minimal preparation. ## Related on Trend Hunter - [Canned Artisan Mixology Cocktails](https://www.trendhunter.com/trends/togronis-cocktails.md) - [Ready-to-Pour Negroni Cocktails](https://www.trendhunter.com/trends/campari-negroni-ready-to-enjoy.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/tip-top-mezcal-cocktail.md) - [Smoky Canned Cocktails](https://www.trendhunter.com/trends/wee-smoky.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/mezo.md) - [RTD Tequila-Mezcal Cocktails](https://www.trendhunter.com/trends/oaxaca-old-fashioned.md) - [Spiced Mezcal Margarita Cocktails](https://www.trendhunter.com/trends/spicy-mezcal-margarita.md) - [Sparkling Canned Mezcal Cocktails](https://www.trendhunter.com/trends/canned-mezcal-cocktail.md) - [Negroni Cocktail Bars](https://www.trendhunter.com/trends/negroni-bar-by-campari.md)