# Celebrity-Approved Mezcal Cocktails Dos Hombres Has Expanded Its Presence to Applebee's By Kalin Ned | Published 2024-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mezcal-cocktails1 References: [businesswire](https://www.businesswire.com/news/home/20240108660732/en/Applebee’s-Teams-Up-with-Dos-Hombres-to-Debut-Three-NEW-Mezcal-Margaritas)  [Dos Hombres](https://www.trendhunter.com/trends/emmy-x-dos-hombres), the acclaimed ultra-premium mezcal co-created by Aaron Paul and Bryan Cranston, has expanded its presence to [Applebee's](https://www.trendhunter.com/trends/1-cocktails) with a range of cost-effective and delicious mezcal cocktails. The new beverages are available at an affordable price of $9 USD for a limited time. The mezcal cocktails include the [Breaking Rock Rita](https://www.trendhunter.com/trends/applebees-2), the Passion Fruit Mezcal Rita, and the Classic Mezcal Rita. The Breaking Rock Rita "pays homage to one of television’s greatest duos," boasting Dos Hombres Mezcal, "Dwayne 'The Rock' Johnson’s ultra-premium Teremana Blanco Tequila," blue curacao, lime, and a sky-blue sugar rim. The Passion Fruit Mezcal Rita combines sweetness with a hint of smoke, featuring passion fruit, Dos Hombres Mezcal, Teremana Blanco Tequila, triple sec, lime, and a gummi lip garnish. For the traditional margarita enthusiast seeking an elevated experience, the Classic Mezcal Rita incorporates Applebee's signature margarita mix with Dos Hombres Mezcal, Teremana Blanco Tequila, Triple Sec, and lime. Image Credit: Dos Hombres ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 31% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Celebrity-approved Mezcal Cocktails:** Dos Hombres brings its acclaimed ultra-premium mezcal cocktails to Applebee's. - **Affordable Mezcal Offerings:** Applebee's introduces a range of cost-effective mezcal cocktails. - **Innovative Margarita Variations:** Dos Hombres collaborates with Applebee's to create unique twists on the classic margarita. ### Who This Affects Most - **Food and Beverage:** The Food and Beverage industry can explore opportunities to incorporate celebrity-endorsed spirits into their menus. - **Hospitality:** Hospitality providers can leverage the popularity of celebrity-approved mezcal cocktails to enhance their drink offerings. - **Alcohol and Spirits:** The Alcohol and Spirits industry can find disruptive innovation by partnering with celebrities to create unique and affordable cocktail options. ## Related on Trend Hunter - [Mezcal-Themed Restaurant Cocktails](https://www.trendhunter.com/trends/applebees-2.md) - [Mezcal-Inspired Menus](https://www.trendhunter.com/trends/emmy-x-dos-hombres.md) - [Halloween-Themed Margarita Recipes](https://www.trendhunter.com/trends/halloweenthemed-margarita.md) - [Celeb-Backed Premium Tequilas](https://www.trendhunter.com/trends/teremana-aejo.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/tip-top-mezcal-cocktail.md) - [Sparkling Canned Mezcal Cocktails](https://www.trendhunter.com/trends/canned-mezcal-cocktail.md) - [Co-Branded Tequila Variants](https://www.trendhunter.com/trends/nmsu.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Tropical Tequila Mixes](https://www.trendhunter.com/trends/casamigos-drink-mixes.md)