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# Architectural Mezcal Bottles
OAX's Packaging References Traditional Mexican Architecture

By Laura McQuarrie | Published 2021-01-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mezcal-bottles
References: [thedieline](https://thedieline.com/blog/2021/1/14/oax-orignal-oaxacan-mezcals-bottle-is-a-nod-to-mexican-architecture) & [oaxoriginal](https://www.oaxoriginal.com/)

Mezcal bottles come in all different shapes and sizes and this one from OAX taps into the bright colors and strong architectural lines of Mexican buildings. The [limited-edition OAX Original](https://www.trendhunter.com/trends/limited-edition-mezcal) sets itself apart with [intricately sculpted ceramic bottles](https://www.trendhunter.com/trends/artistry-in-oak) that offer a unique alternative to glass.

The artful bottles have the potential to be displayed within the home as decorative pieces or repurposed as different kinds of vessels.

Each type of [mezcal](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal) has its own colored bottle that represents the essence of the liquid inside. While Arroqueño is a smoky spirit that's packaged in a gray bottle, Tepeztate comes in a coral-colored bottle and Tobalá, which comes in a white bottle, is described as having a silky taste with notes that are sweet, herbaceous and floral.

Image Credit: OAX

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 69% | Activity: 47% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Artful Mezcal Bottles:** The rise of high-design mezcal bottles, made from alternative materials, offers opportunities for product differentiation.
- **Multi-use Packaging:** Mezcal brands can capitalize on the trend of consumers repurposing artful bottles as decorative household items or functional vessels.
- **Color-coded Packaging:** Differentiating mezcal by bottle color can help brands appeal to consumers looking for specific taste profiles or visual cues when selecting products.

### Industries Being Reshaped

- **Spirits and Beverages:** Distilleries, alcohol brands, and packaging companies can innovate within the mezcal and broader spirits industry to create unique product offerings and packaging designs.
- **Ceramics and Pottery:** Traditional Mexican pottery techniques can be adapted and modernized to create high-design bottles, adding value to both the ceramics industry and the spirits industry.
- **Interior Design:** Artful mezcal bottles can be incorporated as decorative pieces in interior design, offering an opportunity for collaboration and cross-promotion between the spirits industry and interior design companies.

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