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# Pink Cabs for Safety
The Mexico Pink Taxis Aim to Decrease Sexual Harassment

By Katherinev123 | Published 2009-10-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mexico-pink-taxis
References: [chipchick](http://www.chipchick.com/2009/10/women_pink_cabs_mexico_city.html) & [msnbc.msn](http://www.msnbc.msn.com/id/33385984/ns/world_news-americas/)

Zooming around Puebal, Mexico right now are 35 pink cabs meant for [women and women only](https://www.trendhunter.com/trends/expeditions-for-allwomen). The Mexico pink taxis, which are supplied with beauty and safety kits, as well as driven by women only, were created in hopes of curbing sexual assaults in city.

The Mexico pink taxis are also all equipped with a special tracking device and an alarm button in the event of an emergency. NYDailyNews.com explains that the pink cabs are “catering to [female passengers](https://www.trendhunter.com/trends/women-only-solo-tours) sick of being ogled by lecherous cabbies.”

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 2% | Activity: 47% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Female-only Transportation:** The rise of female-only transportation services provides a disruptive innovation opportunity to address safety concerns and create a more inclusive travel experience.
- **Safety Technology Integration:** The integration of tracking devices and emergency alarms in taxis presents a disruptive innovation opportunity to enhance passenger safety and reduce incidents of harassment.
- **Gender-specific Service Offerings:** Gender-specific service offerings, such as beauty and safety kits in taxis, offer a disruptive innovation opportunity to cater to specific customer needs and preferences.

### Who This Affects Most

- **Transportation:** The transportation industry can leverage female-only transportation services and safety technology integration to enhance passenger safety and improve customer experience.
- **Technology:** The technology industry can contribute by developing innovative tracking devices and emergency alarm systems to integrate into various modes of transportation, addressing safety concerns.
- **Beauty and Personal Care:** The beauty and personal care industry can explore partnerships and collaborations with transportation services to provide beauty and safety kits tailored to the needs of female passengers.

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