# Functional Branded Luxe Sneakers Onitsuka Tiger Drops the MEXICO 66 SD Sneaker with Premium Detail By Amy Duong | Published 2020-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mexico-66-sd References: [highsnobiety](https://www.highsnobiety.com/p/onitsuka-tiger-valentino-garavani-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) ONITSUKA TIGER works in collaboration with Valentino Garavani to decorate a new version of the MEXICO [66 SD](https://www.trendhunter.com/trends/mexico-66-sd-nylon) sneaker model. The signature silhouette is spotlighted by a bold triple colorway of white, blue, and red for a premium and bold look. The base foundation of the [limited sneaker model](https://www.trendhunter.com/trends/viv-on-the-run) is rooted in a white finish before being detailed with blue and red accents. The signature Valentino 'V' can be seen on the side of the shoe printed by hand. There is also a special co-branding finish that adorns the inner sole and the tongue. As a nod to its Japanese roots, the [retro footwear](https://www.trendhunter.com/trends/gt2160-sneaker-4) features a cushioned midsole foundation for ultimate comfort rounded out with a special durable outsole. Image Credit: Onitsuka Tiger ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Functional Luxe Sneakers:** Combining high-performance features with luxury materials for a new level of sneaker design. - **Premium Collaborations:** Partnering with high-end brands to create limited-edition sneakers with elevated fashion appeal. - **Handcrafted Details:** Incorporating unique, artisanal touches to elevate the design and value of sneakers. ### Industries Being Reshaped - **Footwear:** Footwear brands can further differentiate themselves by incorporating new materials and fashion-forward collaborations. - **Fashion:** Luxury fashion brands can expand into the sneaker market by partnering with established sneaker brands or designing their own limited editions. - **Artisanal Manufacturing:** The demand for unique, handcrafted details in sneakers creates opportunities for small-scale manufacturers and designers to enter the market. ## Related on Trend Hunter - [Textural Sophisticated Lifestyle Shoes](https://www.trendhunter.com/trends/mexico-66-sd-nylon.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Dynamic Graphic Skate Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca.md) - [Y2K-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/valentino-garavani-1.md) - [Vibrant Duality Fragrances](https://www.trendhunter.com/trends/onitsuka-tiger-eau-de-parfum.md) - [Anime-Inspired Retro Apparel](https://www.trendhunter.com/trends/onitsuka-tiger-1.md)