# Refreshing Mexican-Style Lagers Anchor Brewing Co.'s San Pancho is Crisp & Approachable By Laura McQuarrie | Published 2023-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mexican-style-lager References: [businesswire](https://www.businesswire.com/news/home/20230328005072/en) & [anchorbrewing](http://www.anchorbrewing.com/)  San Pancho is a craft Mexican Style Lager with Lime from [Anchor Brewing Co.](https://www.trendhunter.com/trends/west-coast-ipas) and it celebrates the mural culture and arts tradition in the Bay Area. Specifically, the Mexican Style Lager takes cues from the Mission District, one of the oldest neighborhoods in San Francisco. In fact, San Pancho mirrors the spirit of San Francisco with a character that's described as "vibrant, chill and easy to love." The refreshing 4.9% ABV brew is an easy-drinking beer that boasts [zesty citrus](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza), sweet corn and light maltiness since it is brewed with lime, pale and flaked corn malts and Saaz hops. This well-balanced, crisp and approachable lager promises to appeal to a wide range of drinkers who are looking for refreshment this spring and summer. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 21% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Mexican-style Lagers:** There is an opportunity to create unique lagers with regional influences and flavors to appeal to beer connoisseurs. - **Infusing Fruit and Citrus Flavors:** Breweries can experiment with infusing fruit and citrus flavors to create refreshing and trendy summer beers. - **Brewery Collaborations:** Breweries can collaborate with other local businesses or artists to create unique and interesting beer flavors that showcase local cultures and traditions. ### Industries Being Reshaped - **Craft Beer Industry:** The craft beer industry can continue to innovate and create unique beer flavors to satisfy consumers' tastes for novelty and unique experiences. - **Food and Beverage Industry:** Restaurants and bars can partner with local breweries to offer unique and regional beer flavors to their customers. - **Tourism Industry:** Breweries can attract tourists by offering unique beer experiences that showcase local cultures and traditions, and promote local tourism. ## Related on Trend Hunter - [Crushable Mexican-Style Lagers](https://www.trendhunter.com/trends/mexicanstyle-lagers.md) - [Subtly Spicy Mexican-Style Lagers](https://www.trendhunter.com/trends/spicy-mexicanstyle-lagers.md) - [Non-Alcoholic Mexican-Style Lagers](https://www.trendhunter.com/trends/electrolime-cerca-de-cerveza.md) - [Zesty Mexican-Style Lagers](https://www.trendhunter.com/trends/zesty-mexicanstyle-lager.md) - [Delectable Dark Lagers](https://www.trendhunter.com/trends/dark-lagers.md) - [Low-ABV Dark Lagers](https://www.trendhunter.com/trends/lowabv-dark-lager.md) - [Mexican Non-Alcoholic Craft Brews](https://www.trendhunter.com/trends/mexican-nonalcoholic.md) - [Mexican-Style Lagers](https://www.trendhunter.com/trends/shiner-beer.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md)