# Microwavable Mexican Street Meals Mexican Street Corn White Rice Reduces Time in the Kitchen By Laura McQuarrie | Published 2023-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mexican-street-corn-white-rice References: [nosh](https://www.nosh.com/food-wire/2023/somos-launches-ready-to-eat-street-corn-rice-in-whole-foods-nationwide/) & [eatsomos](https://eatsomos.com/products/mexican-street-corn-white-rice-2-pack)  Mexican food brand [SOMOS](https://www.trendhunter.com/trends/somos) is introducing a convenient way for consumers to enjoy the taste of Mexican street food on busy weeknights with its new plant-based [Mexican Street Corn](https://www.trendhunter.com/trends/mexican-street-corn-seasoning) White Rice. With fire-roasted charred corn of esquites paired with long-grain white rice and Aztec spices, this dish turns rice from a simple side dish into the main event. [Heat-and-eat meals](https://www.trendhunter.com/trends/readytoheat-rice) with street food influence speak to consumers who desire all the convenience of a quick and easy meal with globally inspired flavors. SOMOS recognizes that the average American spends 67 minutes a day in the kitchen on meal preparation and clean up and it's on a mission to "cut that in half, if not more, to give people time back with their families, friends, and themselves to focus on what matters most." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 29% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Heat-and-eat Meals:** As consumers continue to prioritize convenience, there is an opportunity for brands to offer globally-inspired heat-and-eat options like SOMOS' Mexican Street Corn White Rice. - **Plant-based Meal Options:** With the rise of flexitarian diets, brands that offer plant-based meal options like SOMOS' Mexican Street Corn White Rice are tapping into a growing consumer demand. - **Transforming Side Dishes Into Main Courses:** By elevating a simple side dish like rice with bold flavors and ingredients, brands like SOMOS are catering to consumers who want a satisfying and flavorful main course without the hassle of cooking from scratch. ### Industries Being Reshaped - **Convenience Foods:** Convenience food brands can innovate by offering globally-inspired options for busy consumers, akin to SOMOS' Mexican Street Corn White Rice, to keep up with changing consumption patterns. - **Plant-based Food:** As consumers continue to prioritize plant-based options in their diets, there is a growing need for brands like SOMOS that offer delicious, plant-based meal choices. - **Foodservice:** Restaurants can innovate by offering dishes that feature globally-inspired flavors, like SOMOS' Mexican Street Corn White Rice, that can be easily prepared and made available as takeout or delivery orders. ## Related on Trend Hunter - [Authentic Burrito Bowl Kits](https://www.trendhunter.com/trends/burrito-bowl-kit.md) - [Rice Brand Overhauls](https://www.trendhunter.com/trends/minute-rice.md) - [Authentic Mexican Corn Dishes](https://www.trendhunter.com/trends/qdoba-mexican-street-corn.md) - [Authentic Flash-Frozen Rice Dishes](https://www.trendhunter.com/trends/simply-so-rice.md) - [Street Food-Flavored Corn Snacks](https://www.trendhunter.com/trends/corn-nuts-mexican-street-corn.md) - [Street Corn Snack Packs](https://www.trendhunter.com/trends/street-corn-snack-pack.md) - [Meal Prep Rice Products](https://www.trendhunter.com/trends/zatarains-rice-products.md) - [Flavorfully Spiced Rice Dishes](https://www.trendhunter.com/trends/chipotle-jasmine-rice.md) - [Mexican Street Food Bites](https://www.trendhunter.com/trends/mexicanstyle-street-corn-cheesy-bites.md)